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Video – quick takeaways on optimizing your email campaigns and integration with social media

Author's avatar By Kath Pay 12 Nov, 2012
Essential Essential topic

3 Gems from Mark Brownlow

In the first of the 3 Gems video series from Plan to Engage, I interviewed Mark Brownlow, author of Email-Marketing-Reports.com. Both Mark and I had recently presented in Stockholm at Apsis’ customer conference and I was very impressed by all the valuable content he shared within his session on “Email Marketing Trends for 2012”.

So in this interview I asked Mark to share 3 Gems from this session. In a nutshell they are:

  1. Design your mobile emails to be easily clickable.
  2. Understand why you are integrating email with social – don’t do it just because you think you should.
  3. Optimise your current triggered email programme before adding new triggers to your programme.

For more valuable insights from email marketing experts, join us at the virtual International Email Marketing Summit on November 15th – held at Your Desk.

I hope that's useful, here is the full programme to the International Email Marketing Summit.

Author's avatar

By Kath Pay

Kath lives and breathes email marketing and devotes her time to developing customer-centric journeys using a holistic, multi-channel approach. Kath is internationally recognized as one the leading email marketing thought leaders and is CEO of Holistic Email Marketing. You can follow Kath on Twitter and connect on LinkedIn.

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