Discussion: What is the right frequency for email marketing?

Kath Pay interviews Dela Quist about why he thinks "more is more"

Hands up those who have always been told that “less is more” when it comes to sending emails? Well I had the opportunity to interview the often-controversial Dela Quist of Alchemy Worx to ask his thoughts on the “how much is too much?” question that vexes email marketing, or, as he sees it, “how little is too little”?

Of course, this advice comes with a disclaimer – commonsense needs to be used and as Dela puts it ‘Muppets’ shouldn’t be following this advice dogmatically without the input of logic and commonsense. But none of us are Muppets are we?

It’s a matter of applying Dela’s advice to your database, watching the results and determining the correct frequency based on the response of your database – Have conversions increased? Has it helped you to meet your KPI’s? At what point is too much? – you will never know until you test.

Like to hear Dela’s thoughts on how to deal with inactives @YourDesk? Then join Dela, Dave Chaffey, myself and many more for a FREE, virtual summit on May 16th: International Email Marketing Summit.