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6 Email marketing trends for 2014

In webinar we covered Six Trends showing techniques and examples businesses can use in 2014 to increase the value of Email marketing.

The six trends, if you want to fast forward, are:

  • Trend 1 – More Email 5
  • Trend 2 –Offline gets digital 16
  • Trend 3 – Majority mobile 21
  • Trend 4 - Video 33
  • Trend 5 – Open rate retires 37
  • Trend 6 – Intelligent inboxes 40

Email marketing trends 2014 from Smart Insights

This Slideshare was presented as a webinar by Tim Watson of Zettasphere at the Smart Insights Digital Marketing Priorities 2014 summit.

You can view all 6 recordings from the Digital Marketing 2014 Summit here.

By Tim Watson

Tim Watson, from consultancy Zettasphere, is the Smart Insights expert commentator on email marketing. He is an independent email marketing consultant providing strategic guidance, to deliver improved campaign results. A member of the DMA Email Council and chair of the DMA Email Best Practice hub. He actively promotes email and frequently speaks on the subject and how to improve use of the channel. Connect with Tim via LinkedIn or Twitter.

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