Email is a powerful marketing tool, but like any other channel, trust is key
The stats are in from research conducted last year by the DMA, and they help to paint a picture of what works and what doesn't when it comes to email marketing. People are increasingly frustrated by the number of emails they receive, but don't mind emails from trusted sources. Building and maintaining that trust is thus key for success, otherwise you're carefully crafted emails will end up on the spam heap in no short order.
Take a look at the infographic from DMA to see just how crucial consumer trust is when it comes to email marketing success.