Comments on: 4 reasons you can’t keep doing the same thing with your email marketing http://www.smartinsights.com/email-marketing/email-communications-strategy/4-reasons-you-cant-keep-doing-the-same-thing-with-your-email-marketing/ Digital Marketing > The Marketing Strategy Blog Tue, 07 Feb 2012 21:27:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Email marketing and ECRM update > Smart Insights Digital Marketing http://www.smartinsights.com/email-marketing/email-communications-strategy/4-reasons-you-cant-keep-doing-the-same-thing-with-your-email-marketing/#comment-538 Email marketing and ECRM update > Smart Insights Digital Marketing Fri, 18 Jun 2010 08:33:32 +0000 http://www.smartinsights.com/?p=2479#comment-538 [...] 4 reasons you can’t keep doing the same thing with your email marketing [...] [...] 4 reasons you can’t keep doing the same thing with your email marketing [...]

]]> By: Dave Chaffey http://www.smartinsights.com/email-marketing/email-communications-strategy/4-reasons-you-cant-keep-doing-the-same-thing-with-your-email-marketing/#comment-537 Dave Chaffey Fri, 18 Jun 2010 07:20:40 +0000 http://www.smartinsights.com/?p=2479#comment-537 I also think Mark's post does a great summary of what's required to keep your email marketing competitive. When you say future success is down to "<i>increasing the value you deliver to recipients</i>" that's always been true, but's it's even more true today as inbox competition and attention from social media has increased. So for me, that's a call for better research and tracking to find out what each individual on the list really values from the brand through time. So yes, it is very much about segmentation and event-triggered emails but also thinking through your whole <a href="http://www.smartinsights.com/blog/conversion-optimisation/online-content-marketing-strategy-2108/" rel="nofollow">integrated content strategy</a>. I also think Mark’s post does a great summary of what’s required to keep your email marketing competitive.

When you say future success is down to “increasing the value you deliver to recipients” that’s always been true, but’s it’s even more true today as inbox competition and attention from social media has increased.

So for me, that’s a call for better research and tracking to find out what each individual on the list really values from the brand through time. So yes, it is very much about segmentation and event-triggered emails but also thinking through your whole integrated content strategy.

]]> By: Mark Brownlow http://www.smartinsights.com/email-marketing/email-communications-strategy/4-reasons-you-cant-keep-doing-the-same-thing-with-your-email-marketing/#comment-536 Mark Brownlow Thu, 17 Jun 2010 16:45:48 +0000 http://www.smartinsights.com/?p=2479#comment-536 Thanks Mitch, Christian. Interestingly I think those trends aren't that new, but are getting more intensive, such that we're potentially reaching an email tipping point. Interesting times anyway! Thanks Mitch, Christian. Interestingly I think those trends aren’t that new, but are getting more intensive, such that we’re potentially reaching an email tipping point. Interesting times anyway!

]]> By: Christian http://www.smartinsights.com/email-marketing/email-communications-strategy/4-reasons-you-cant-keep-doing-the-same-thing-with-your-email-marketing/#comment-535 Christian Thu, 17 Jun 2010 16:21:44 +0000 http://www.smartinsights.com/?p=2479#comment-535 An excellent article. I agree that interaction and sharing are the key to future success with email marketing - The joys that social media has brought! An excellent article. I agree that interaction and sharing are the key to future success with email marketing – The joys that social media has brought!

]]> By: email marketing Beatles, ELO and the 4 reasons | The eMail Guide - The search engine for eMail marketing http://www.smartinsights.com/email-marketing/email-communications-strategy/4-reasons-you-cant-keep-doing-the-same-thing-with-your-email-marketing/#comment-534 email marketing Beatles, ELO and the 4 reasons | The eMail Guide - The search engine for eMail marketing Wed, 16 Jun 2010 20:23:29 +0000 http://www.smartinsights.com/?p=2479#comment-534 [...] 4 reasons you can’t keep doing the same thing with your email marketing Email marketing has alway enjoyed a reputation as a reliable source of responses. Send an email, get sales…send an email, get registrations…send an email, get pageviews…While the results are still remarkably good, each year they get a little bit worse…if you accept the ROI figures published by the USA’s DMA [...] [...] 4 reasons you can’t keep doing the same thing with your email marketing Email marketing has alway enjoyed a reputation as a reliable source of responses. Send an email, get sales…send an email, get registrations…send an email, get pageviews…While the results are still remarkably good, each year they get a little bit worse…if you accept the ROI figures published by the USA’s DMA [...]

]]> By: Mitch Tarr http://www.smartinsights.com/email-marketing/email-communications-strategy/4-reasons-you-cant-keep-doing-the-same-thing-with-your-email-marketing/#comment-533 Mitch Tarr Wed, 16 Jun 2010 17:13:27 +0000 http://www.smartinsights.com/?p=2479#comment-533 Very solid analysis. I think these trends are exactly what's going on. We see it all the time with our customers. Very solid analysis. I think these trends are exactly what’s going on. We see it all the time with our customers.

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