How to plan event-triggered automated email campaigns
Dave Chaffey, April 20, 2012
Using tables and flow charts to visualise and plan automated contact strategies
Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost.
Here are some common examples of event-triggered email sequences:
Welcome sequence for a new subscriber or lead to an email list
Welcome
Behavioural-email-marketing
Which top 5 strategies drive relevance in email marketing?
Matthew Kelleher, May 9, 2012
What is the key to relevance in email marketing?
The answer to this question is simple… relevance is driven by knowledge of what each customer is interested in.
While this may seem a prosaic statement, it is true that email marketing is all about the pursuit of relevance.
Relevant emails are read and make money. Irrelevant emails end
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Matthew Kelleher, May 9, 2012What is the key to relevance in email marketing? The answer to this question is simple… relevance is driven by knowledge of what each customer is interested in. While this may seem a prosaic statement, it is true that email …..
Behavioural-email-marketing
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Dave Chaffey, April 20, 2012Using tables and flow charts to visualise and plan automated contact strategies Research shows that behavioural email marketing is a powerful technique to automatically follow-up online customer actions to help increase conversion to sale at a low cost. Here are some …..
Behavioural-email-marketing
Read more
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