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The Struggle for Smart Segmentation [infographic]

Personalisation should be a top priority for marketers, but many are still failing to implement

Banner blindness, ad-blocking, spam filters. What do these three things have it common?

Well they make advertisers jobs harder for one. But more importantly they speak to a growing trend in digital marketing; people are getting bombarded with so many messages they are tuning them out or get algorithms to tune them out for them (ad-blockers, spam filters).

What is the solution?

The way to cut through the noise to reach your customers is via personalisation. Targeted and personalised messages can resonate with customers in a way that spray and pray techniques simply never will. The problem is personalization is far from easy and many marketers are struggling with setting it up correctly. This infographic highlights why it is so crucial to personalise your messaging, and shows why many marketers struggle to implement it.

smart segmentation personalisation

Thanks to Kahuna for publishing this infographic

By Robert Allen

I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.

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