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The State of Social Selling In 2016 [Infographic]

The outlook for social commerce via the social networks

Social selling was a big trend of 2015, and 2016 promises to be an even bigger year for social selling. Facebook released a lot of powerful new features for social commerce last year, and we can expect more from both Facebook and other social platforms this year.

This infographic gives some great stats on the current state of social selling and the outlook for 2016 based on a survey of 300 sales professionals. Some of the key takeaways include:

  • 63.4% of social sellers report an increase in their company’s sales revenue;
  • 72% of sales professionals are not proficient with Social Selling;
  • 84.1% of social sellers utilise LinkedIn, the highest among the social sites measured.


This infographic on Social Selling in 2016 was published by SalesforLife.


By Robert Allen

I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.

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