The outlook for social commerce via the social networks
Social selling was a big trend of 2015, and 2016 promises to be an even bigger year for social selling. Facebook released a lot of powerful new features for social commerce last year, and we can expect more from both Facebook and other social platforms this year.
This infographic gives some great stats on the current state of social selling and the outlook for 2016 based on a survey of 300 sales professionals. Some of the key takeaways include:
- 63.4% of social sellers report an increase in their company’s sales revenue;
- 72% of sales professionals are not proficient with Social Selling;
- 84.1% of social sellers utilise LinkedIn, the highest among the social sites measured.
This infographic on Social Selling in 2016 was published by SalesforLife.