Explore our E-commerce and Retail Digital Marketing Toolkit

How popular is online purchase for different product categories? [#DigitalInsights]

Author's avatar By Susanne Colwyn 23 Mar, 2015
Essential Essential topic

How do consumer purchases vary by age and product - new UK statistics

We know the overall popularity of online use and purchase with 38 million adults in the UK (78% of the population) now using the Internet and 75% of us have bought goods and services online. We have all seen the shopping landscape  evolve over the years, as we see more charity shops lining our streets and vacant properties - is this due to the accessibility of information, technology, convenience, changing demographics as older generation are using the internet, or consumers looking for a bargain.

So what are consumers buying online?

The popularity of product purchase will naturally vary based on the need for consumers to touch and view products, but how big an impact does this make? The Office of National Statistic's report sheds light on this highlighting that Clothes were the most popular online purchases by 49% of adults, followed by household goods. The graph below provides a full breakdown of purchases by age.

OfficeforNationalStatistics2014Purchasesovertheinternet

Your can download the 'Internet Access - Household Individuals' report for more details from the National Office of Statistics website.

 

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

Recommended Blog Posts