Value: [rating=5] Even if you can’t always make the chat, I really recommend the summaries if you work in Ecommerce as a consultant, in an agency or for a retailer.
Recommended link: #EcomChat
This was the question discussed at the latest #EcomChat, a regular Monday "Tweet-up" = Twitter discussion arranged and hosted by @danbarker and @JamesGurd .
It’s a great format for stimulating ideas on different ways to approach Ecommerce, often touching on different areas of Ecommerce Merchandising. You can see the type of learning you get on the summaries by Dan and James on the #EcomChat homepage.
As an example of the insight available, I enjoyed scanning these Email marketing tips summarised in a PDF. Here are some examples of the tips that stood out for me - many of the most common mistakes = missed opportunities were covered:
5. "Clever use of segmentation is the key thing for me. Avoid asking too many q’s for signup but use whatever data you have".
Mike Upton
24. "Do anything <580px with a different layout. And make it responsive not adaptive"
Becs Rivett
26. "Consider writing some meaningful How to Guides/Buying Guides instead of just pushing some % off products again"
Mike Upton
30. "Personally I’ve found the best emails simply help solve their problem(s) rather than offer any meaningful £££ off"
Joshua Geake
37. Repeat purchase nudge emails e.g. you bought this 6 months ago, time for a refill…
Siobhan McMullan
54. Test a sample first before sending, analyse, tune, repeat until ready to send in bulk!
Craig Sullivan
Just a sample, to spark ideas, next week the topic is Ecommerce platforms.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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