The checkout process is crucial for e-commerce sites and a holistic approach is best to improve retail website conversion rates, for example using abandonment campaigns and analytics to review the online buying journey.
At an earlier stage in the customer journey, reviewing design and messaging practices around the 'add to shopping cart' or 'add to basket button' can help move shoppers further down the funnel. We thought this was a useful infographic from Volusion based on reviewing the "Add to Cart" practices of US 50 shopping sites considering its shape, colour, size and design.
The infographic is not providing a 'one size fit's all solution' and shows commonalities and tips on what is important to support conversion; it's tailored to the shopper, layout and branding of your website. It's interesting to look at examples these brands are following such as Nike.com, Groupon.com and HM.com.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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