Poor conversion is a major concern for eCommerce businesses. Have you been struggling to get customers to make a purchase? This new infographic shows some of the factors that could influence consumers’ purchase decisions and how you could capitalize on these factors through testing new approaches.
A higher engagement rate can have a significant impact on your conversion rate. The more you engage with your customers, the more likely they are to purchase your products. Maybe you could offer loyalty programs or discounts that would compel them to make more purchases. You could also offer demos, free trials, and coupon codes to engage potential customers initially.
Your landing page or website design could also be affecting how users engage with your site. Make improvements by adding high-quality and attractive images that would immediately grab their attention.
The more your customers trust you, the better chance you have of making sales. Credibility is everything for e-commerce websites, and you can build this by improving your services. Maybe you could provide real-time assistance to page visitors and answer their queries about the products on your site. Providing efficient personal service helps you gain the trust of customers and also improve their experience with your business.
Give assurance to your customers about the quality and authenticity of products on your site. You could add security seals and protected-purchase badges, so customers feel comfortable about making a purchase. Other methods of proving your credibility are adding customer reviews to product pages and adding reassurance copies.
People are always in a hurry and may avoid making purchases if there are too many steps involved in the process. Simplify your checkout process so customers can quickly complete their purchases. Maybe you could reduce the number of required fields and give them the option to sign up using their social media accounts.
These are just a few of the proven methods of improving conversion rate, but you can find out more through the full in Shane Barker's conversion rate infographic.
If you have further questions beyond what I’ve mentioned in the infographic, feel free to contact Shane by adding a comment below.
By Robert Allen
Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.
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