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What’s New in Marketing July 2013

Author's avatar By Dave Chaffey 31 Jul, 2013
Essential Essential topic

Our roundup of the "need-to-know" developments in digital marketing and technology

The main development across the major digital marketing platforms in July was the upgrading of Google AdWords to Enhanced campaigns and adding Promotional tabs in Gmail. There were also significant developments of analytics tools for Facebook, LinkedIn and Google this month. So, in our five categories this month we focus on advice to improve marketing effectiveness.

Strategy and planning

Here’s a summary of his ideas:

  • The top 10 most useful digital marketing statistics sources? In July we released a new compilation of 50+ trends available for Expert members to include in their business case presentations. But many of the best stats are freely available - we feature them in this post for which we created a custom search engine you can search within these sites only.
  • A new Conversation Prism - Over the years The Prism from Brian Solis has been thought-provoking for many marketers. Here, Dan Bosomworth asks… Does it help or does it hinder?

Convo prism

Social media marketing

  • The New Facebook Insights tutorial Facebook rolled out their updated interface and KPIs in August - see this great in-depth tutorial from Marie Page to learn how to optimise your Facebook Marketing. Facebook also announced Embeddable posts which is another feature to watch out for in future.

Facebook Insights

Search marketing

  • A briefing on Google’s New Keyword planner - The Google Keyword Tool has been a powerful tool for many years to help understand customers’ needs and set targets for search marketing. But it’s due to replaced soon so it’s time to get familiar with the new Keyword Planner. Jonathan Saipe gives 5 key features and differences.

Keyword Planner

![Summer compilation(http://www.smartinsights.com/wp-content/uploads/2013/07/timedayadwordsearch.png)

  • Moz SEO Ranking factors update - A bellwether for those working in SEO, it’s also useful for marketers to know the most important factors when discussing with their agencies and specialists.

Ranking factors

User experience, analytics and conversion optimisation

Advanced Segments

Email marketing and CRM

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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