Comments on: What really drives results from your web site? http://www.smartinsights.com/digital-marketing-strategy/what-really-drives-results-from-your-web-site/ Digital Marketing > The Marketing Strategy Blog Tue, 07 Feb 2012 21:27:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: uberVU - social comments http://www.smartinsights.com/digital-marketing-strategy/what-really-drives-results-from-your-web-site/#comment-332 uberVU - social comments Thu, 21 Jan 2010 10:50:27 +0000 http://www.davechaffey.com/blog/?p=1054#comment-332 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by Test_Optimize: What really drives results from your web site? http://bit.ly/7YBVBs by @DaveChaffey... Social comments and analytics for this post…

This post was mentioned on Twitter by Test_Optimize: What really drives results from your web site? http://bit.ly/7YBVBs by @DaveChaffey…

]]> By: Matt Curry http://www.smartinsights.com/digital-marketing-strategy/what-really-drives-results-from-your-web-site/#comment-331 Matt Curry Tue, 19 Jan 2010 20:56:11 +0000 http://www.davechaffey.com/blog/?p=1054#comment-331 Cheers Dave! Yes, since the diagram I first mentioned was "slightly" intended to be throwaway, I didn't think it through properly. I did think about repeat custom (since it's the most profitable!) but I put this under increasing # of orders. battling first-time customer attrition is somewhat of a crusade of mine at the moment. What would be really cool, would be to spin this out into a complete causal map, so you could figure out "why" they ordered a second or third time? What part, or combination of parts of the experience was it? Oh, and if you hold out for part 3, there's a very thinly veiled ASOS example about using the power of fans :-) Cheers Dave! Yes, since the diagram I first mentioned was “slightly” intended to be throwaway, I didn’t think it through properly. I did think about repeat custom (since it’s the most profitable!) but I put this under increasing # of orders. battling first-time customer attrition is somewhat of a crusade of mine at the moment.

What would be really cool, would be to spin this out into a complete causal map, so you could figure out “why” they ordered a second or third time? What part, or combination of parts of the experience was it?

Oh, and if you hold out for part 3, there’s a very thinly veiled ASOS example about using the power of fans :-)

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