Optimising your Digital Marketing Mix – Dave's Keynote presentation at Technology for Marketing and Advertising 2010

My keynote at the 2010 Technology for Marketing and Advertising event covered these topics:

1. The UK Digital Landscape in 2010
2. Do we REALLY understand our customers?
3. How much budget should we invest in digital?
4. What should our online mix look like?
5. What"€™s hot? What does everyone want to do?
6. What"€™s not? But should be?!
7. Key campaign ingredients
8. Summary