Improve your Online marketing mix with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

Remixing your online marketing mix is a big opportunity to use the Internet to market in new ways.

Online marketing mix quick guide

Online marketing mix success factors

Criticisms about the application of the marketing mix to traditional strategy generation are also applied to the Internet.

For example, it can lead to short-term strategies that are not directed at developing relationships and increasing customer lifetime value. Similarly, if a single mix is developed for all segments, then this may be too simplistic.

Online marketing mix definition

The core 4Ps of the marketing mix are Product Price, Place, Promotion.

The extended marketing mix or service mix is: People, Process, Physical evidence.

Key techniques for Online marketing mix

These are the related techniques which we recommend as important for managing Online marketing mix effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

View all blog articles on Online marketing mix

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments