Remixing your online marketing mix is a big opportunity to use the Internet to market in new ways.
The core 4Ps of the marketing mix are Product Price, Place, Promotion.
The extended marketing mix or service mix is: People, Process, Physical evidence.
My predictions on 11 marketing trends for 2011 I’m was early in reviewing marketing trends for 2011 since I presented my predictions on the latest developments at the IDM/DMA North Annual Conference in October 2010. You can view my presentation at the end of this post. 2011 update – predictions in key areas of Internet marketing Since this
Online marketing mixHow to apply the marketing mix to develop online marketing strategies We often hear that the concept of the marketing mix isn’t so useful any longer in this era of customer-first. But I believe it is still highly relevant today as a framework to develop digital marketing strategies. In this post I’ll take a look at
Online marketing mixBoo hoo: “ Learning from the largest European dot-com failure This in-depth case study of Boo.com features in Dave Chaffey’s book Internet marketing: Strategy, Implementation and Practice text book is based on coverage in the excellent book “Boo Hoo – a dotcom story” Context “Unless we raise $20 million by midnight, boo.com is dead“ So said boo.com CEO Ernst
Online marketing mixThe only marketing left “Content is the only marketing left“, suggests Seth Godin. I think that statement has never been truer, if marketing is about respecting and teaching your customers to believe in you over other brands. I’d say it is, these days. Seth has argued for years that this is the basis of new marketing,
Content marketing strategyOnline marketing mixHow to apply the marketing mix to develop online marketing strategies We often hear that the concept of the marketing mix isn’t so useful any longer in this era of customer-first. But I believe it is still highly relevant today …..
Online marketing mix Read moreThe only marketing left “Content is the only marketing left“, suggests Seth Godin. I think that statement has never been truer, if marketing is about respecting and teaching your customers to believe in you over other brands. I’d say it …..
Content marketing strategy Read more Online marketing mix Read moreMy predictions on 11 marketing trends for 2011 I’m was early in reviewing marketing trends for 2011 since I presented my predictions on the latest developments at the IDM/DMA North Annual Conference in October 2010. You can view my presentation …..
Online marketing mix Read moreBoo hoo: “ Learning from the largest European dot-com failure This in-depth case study of Boo.com features in Dave Chaffey’s book Internet marketing: Strategy, Implementation and Practice text book is based on coverage in the excellent book “Boo Hoo – …..
Online marketing mix Read moreAre you a Creator, Critic, Collector, Joiner or Spectator? If you’ve not seen Forrester Technographics tool before you are missing a treat. Showcased in the book Groundswell, Technographics is Forrester Research’s methodology for surveying customers. Its similar to segmenting by demographics …..
Customer segmentation/targeting Read more Social media strategy Read moreHow do you build long-term relationships with customers using online media? “Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin Achieving engagement with a customer or fan base is not so much about tactics …..
Customer retention strategy Read moreCriticisms about the application of the marketing mix to traditional strategy generation are also applied to the Internet.
For example, it can lead to short-term strategies that are not directed at developing relationships and increasing customer lifetime value. Similarly, if a single mix is developed for all segments, then this may be too simplistic.
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