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Top 10 Smart Insights Internet Marketing posts of 2010

Here are the most popular posts by page views as voted by you and our listings in Google since we launched the site in March 2010.

Thanks to all our readers, writers, commenters and retweeters for creating, adding to and sharing our advice and alerts. All the best for you in navigating the Internet marketing maze in 2011!

1. Internet marketing strategy and planning template

Comfortably most popular was a detailed word document for developing or refining an Internet Marketing strategy. We also provided this RACE framework to help structure your plans with this content. We're hard at work developing more guides to release in 2011 to help with your Internet marketing planning.

2. Online brand reputation or social media listening software - a comparison review of 36 tools in 7 categories

Originally created by Michael Brewer around a year ago, we updated it in Spring this year. It reflects the amazing interest in the opportunities and challenges of managing social media.

3. Internet marketing predictions and trends for 2011

I was early this year in reviewing the marketing trends since I presented my predictions on the latest developments at the IDM/DMA North Annual Conference in October 2010.

4. Using Facebook for marketing

Another post related to social media. I originally created this in 2009, but thanks to featuring in Google it has remained popular this year and I've added new video case studies to it.

See Using Facebook for marketing - 10 company examples and engagement tips

5. Digital Marketing Campaign Planning Template

Another Word template hosted on Scribd. Business-to-business services marketers may be interested that syndicating quality content to Scribd has been really effective for us, since it can rank well for a term.

6. Conversion rate optimisation - our interview with Conversion Rate Experts

We do an interview every month sharing the experiences of other consultants or marketers on best practice. This proved the most popular thanks to the great insights and links to tools contained, plus it was featured in the CRE enewsletter - definitely worth subscribing too if you don't already.

7. Digital marketing strategy essentials alerts

Digital marketing strategy essentials are our weekly round-up of the best advice from Smart Insights and around the web focused on developing strategies to succeed online. Thanks to Danyl for helping me on these and the social media alerts!

Sign-up to our enewsletter if you'd like a reminder through the updates each Friday.
Our recommendations on latest developments from week starting 30th August 2010

8. Email marketing and ECRM Essentials

After Social media, email marketing is one of the most popular topics on the site reflecting its continued importance to marketers. The great posts by our expert commentator Mark Brownlow help here also.

9. Search marketing Essentials

Not far behind is search marketing. A big thank you to Chris Soames to helping me out in updating you on the latest changes and techniques to grow business through Google.

View Search marketing essentials

10. SEO Gap Analysis Tutorial

A lot of our posts are about helping marketers use Google Analytics to improve their Internet marketing. This was the most popular of these GA posts an excellent in-depth post by expert commentator Dan Barker. It explained a simple way to add some extra info to your Google Analytics data to help improve your natural search traffic.

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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