January is the time of year when many look again at their priorities for the year ahead. To help with this, Smart Insights ran a series of 8 free webinars on January 9th. If you would like to take a look, you can still view the #MarketingPriorities2013 Webcasts and Slideshares. Continuing the theme, Expert commentator Annmarie Hanlon will be speaking in February in a webcast on how to create the Perfect Marketing Plan.
The brand new online brand of note in January was Vine. From the people who brought us 140 character tweets, so that we could say more with less, come 6 second videos. It’s based on technology Twitter purchased in 2012. It’s good to see some brands have been agile enough to trial the format, but I’m sure others will have larger, more strategic “fish to fry”. Revolution has some examples of which this caught my eye:
View:
A trip down #Gap advertising memory lane for our #firstpost on Vine. vine.co/v/b5PeYQOLuLj
— Gap (@Gap) January 25, 2013
Of course, Facebook Graph Search which we cover in our social media section will have a much bigger impact eventually. Or will it?
In a separate post I showed how to use Cause-and-effect or Ishikawa fishbone diagrams for Ecommerce analysis.
Expert commentators Jon Paget and Marie Page also had good practical posts on community management tools and Reviewing Social Media Effectiveness.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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