Digital strategy development

Our framework for marketing success You may remember our strategic RACE framework which we created to provide a means to contextualise digital marketing tactics. We’ve developed this with a new visual to show a planning and management process to use on marketing projects. Our new Growth Wheel infographic developed in collaboration with First 10 Digital, aims to

What goes into a digital channel strategy? If you want to develop a strategy, where do you start? Well it doesn’t need to be massive, a strategy can be summarised in two or three sides of A4 although you may need more to cover the review and tactics. To help here we have developed an online marketing strategy

5 reasons why you don’t and 10 reasons why you could Surely it’s obvious, with today’s digital marketing platforms like search and social networks, desktop and mobile web applications that you need a digital marketing strategy? I don’t think so, the obvious isn’t always obvious, or practical to make happen, or even considered necessary. So, a couple

5 ideas to start your brand revolution in 2012 We’re still in the midst of 2012 predictions, they’re everywhere at the moment, mostly describing what’s already out there. I’m not a futurologist, and if I am honest, I prefer to plan for the less predictable since that’s what usually happens. One trend I do observe, is how

New Boston Consulting Group report on the Economic impact of Internet on retail Value/Importance: ★★★★★ Recommended link: BCG Perspectives March 19th article A new report on consumer and business use of the Internet in the G-20 countries If you’ve been working in online marketing or Ecommerce for a while, it’s easy to lose sight of how new digital platforms

What’s needed for marketing success in 2012? Getting the most from the many marketing opportunities available today is challenging because of the pace of change and continuous hype. In creating our new site, we wanted to offer advice which is structured to help all marketers focus their efforts. The blog format has a weakness that although posts

What can an ancient text do to help your digital marketing? This is a question that Dave and I were discussing recently, and we decided the answer was “quite a lot actually” and that a fun and (hopefully!) interesting post might be useful. In this post, I’ll summarise broadly what I took from the book and in

Adapting SOSTAC® to review what’s working, what’s not and create a plan I was recently asked if I use any frameworks or processes when auditing a web site (or any digital marketing activity). To be honest, I hadn’t given it much thought until now. On the whole I just got on with it, so I couldn’t

Lo primero es lo primero… La planificación de marketing digital no es diferente a ningún otro plan de marketing, de hecho es sumamente extraño tener planes separados para “digital” y “off-line” debido a que no es así como los clientes perciben tu negocio. Sin embargo, a menudo se nos requiere separar los planes para “digital” solo

Our interview with Richard Dennys, Marketing Director of Qype on how marketing drives growth at Qype Founded in 2006, Qype is Europe’s largest site for user-generated reviews and recommendations of places, events and experiences. Qype has 18 million unique users per month and over 2.2 million user-generated reviews covering business categories in more than 166,000 cities

What can an ancient text do to help your digital marketing? This is a question that Dave and I were discussing recently, and we decided the answer was “quite a lot actually” and that a fun and (hopefully!) interesting post …..

New Boston Consulting Group report on the Economic impact of Internet on retail Value/Importance: Recommended link: BCG Perspectives March 19th article A new report on consumer and business use of the Internet in the G-20 countries If you’ve been working …..

Lo primero es lo primero… La planificación de marketing digital no es diferente a ningún otro plan de marketing, de hecho es sumamente extraño tener planes separados para “digital” y “off-line” debido a que no es así como los clientes …..

Our framework for marketing success You may remember our strategic RACE framework which we created to provide a means to contextualise digital marketing tactics. We’ve developed this with a new visual to show a planning and management process to use …..

5 ideas to start your brand revolution in 2012 We’re still in the midst of 2012 predictions, they’re everywhere at the moment, mostly describing what’s already out there. I’m not a futurologist, and if I am honest, I prefer to …..

Are you a Creator, Critic, Collector, Joiner or Spectator? If you’ve not seen Forrester Technographics tool before you are missing a treat. Showcased in the book Groundswell, Technographics is Forrester Research’s methodology for surveying customers. Its similar to segmenting by demographics …..

How do you build long-term relationships with customers using online media? “Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin Achieving engagement with a customer or fan base is not so much about tactics …..