Using the C.O.N.V.E.R.T mnemonic to test whether you have effective landing pages
Email marketers love discussing creative and copy of their emails, but, when it comes to designing an effective landing page, some email marketers who don't have control over the landing page tend to overlook its significance. A reader essentially clicks on the link provided in the email, and they get navigated to a landing page to fetch more information or fulfill an offer. But then again, what if these landing pages are not generating enough leads for you?
According to a survey, only about 22% of businesses are satisfied with their conversion rates. So, how should marketers fashion their landing pages in order to improve the conversion rates? Well, Monks have created this ‘High performing Landing Pages’ infographic that will give you a quick check of your approach to landing pages. The infographic comprises the following subjects
The importance of a landing page
Before you kick-start your landing page re-design, it is ideal to first understand the need of a high performing landing page. An effective landing page will help:
- Easily capture & convert leads
- Showcase a specific offer to a prospect
- Link similar offers and other services or products
- Collect data and information about your prospects
- Providing fuel to other marketing channels
Convert best practices
Once you understand the importance of a converting landing page, it is also crucial to know what the best practices of a good landing page are. The infographic has a neat mnemonic - we like these!
- Call to action
- Offer relevancy
- No pop-ups?
- Visual elements
- Effective copy
- Responsive design
- Trust orientation
Handy things to consider for a high performing landing page
Before involving into the best designing page it is crucial to understand what makes a landing page good. Here are some of the handy things that will help you out.
- Load speed time
- Cross-browser compatibility
- W3C Validated
- Above the fold vs. Below the fold content
- Don’t crowd forms. Use Whitespace
Check out this ‘High Performing Landing Pages’ Infographic below.
Source: Email Monks infographic