Digital Transformation - Shaping Your Digital Future
We can help you on your journey to successFind out More
Save 50% on Annual
Membership in August
Email marketers love discussing creative and copy of their emails, but, when it comes to designing an effective landing page, some email marketers who don't have control over the landing page tend to overlook its significance. A reader essentially clicks on the link provided in the email, and they get navigated to a landing page to fetch more information or fulfill an offer. But then again, what if these landing pages are not generating enough leads for you?
According to a survey, only about 22% of businesses are satisfied with their conversion rates. So, how should marketers fashion their landing pages in order to improve the conversion rates? Well, Monks have created this ‘High performing Landing Pages’ infographic that will give you a quick check of your approach to landing pages. The infographic comprises the following subjects
Before you kick-start your landing page re-design, it is ideal to first understand the need of a high performing landing page. An effective landing page will help:
Once you understand the importance of a converting landing page, it is also crucial to know what the best practices of a good landing page are. The infographic has a neat mnemonic - we like these!
Before involving into the best designing page it is crucial to understand what makes a landing page good. Here are some of the handy things that will help you out.
By Robert Allen
I am the Editor of Smart Insights. I manage the Smart Insights blog and write on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn.
Start the discussion on our community and social networks
Recommended Blog Posts
Offline in an Online world – making DM work DM is certainly not dead. Research amongst cross-channel marketers undertaken by the DMA and sponsored by Ricoh UK shows that over 70% of respondents are using mail as it’s proving to …..
How to use digital to boost revenue from your franchise A franchise business is like a tree – the tree trunk is the parent company, and each branch coming out from the tree is a franchised location. Each franchise is …..
Popular Blog Posts
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an …..
Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the home page. But savvy companies know that custom landing pages are essential to maximise conversion …..
Use the RACE Planning System to get ahead in your digital marketing The first edition of my book Internet Marketing: Strategy, Planning and Implementation from 2001 included a popular template for creating what we then called an Internet Marketing Plan. Today, …..