Improve your Customer acquisition strategy with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

Selecting the best mix of media and engagement tools to gain new customers isn't easy given the complexity of customer journeys as they switch channels. Recommended article: 7 questions to improve acquisition.

Customer acquisition strategy quick guide

Customer acquisition strategy definition

A customer acquisition strategy defines the best mix of media and engagement tools (lead generation and product offers) to gain new customers through targeting them and reaching them  through online and offline customer journeys.

Related statistics

Google statistics on traffic sources - average figures

  1. How balanced is your online media mix?

Key techniques for Customer acquisition strategy

These are the related techniques which we recommend as important for managing Customer acquisition strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:

View all blog articles on Customer acquisition strategy

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