Customer acquisition strategy

A tool for reviewing the options for marketing and monitoring for social media and other sites You may have noticed that there’s a fair amount of choice online for reaching and interacting with your audience; it’s overwhelming! To help you review and prioritise, we’ve developed the “Digital Marketing Radar“. More recently, we have developed this into a

Defining paid, earned and owned media With the rise in importance of social media and online PR, we’re seeing more companies change their method of budgeting, reporting and investing in media to reflect the types of sites where audiences spend their time online. The trend is towards a review of investments in the 3 main media

New benchmark compilations comparing average traffic sources for websites Naturally all digital marketers want more (quality) traffic. This begs the question where do we find this traffic? One approach to answering this question is to turn to the traffic sources report in Google Analytics. This will show you a pie chart showing the relative importance of

We love this quality infographic – well worth 5 minutes to read through it – it’s great to see the inbound model becoming more popular with marketers too. A few highlights of the infographic: People are opting out of our lists – email and phone 86% of people skip TV ads Inbound marketing costs less than interruptive outbound

8 questions to review your acquisition strategy in 2012 This is a new deck with some new examples for a keynote presentation at the Fusion Marketing Experience in Belgium on 2nd December 2011 programmed by the excellent J-P De Clerck. I talk about how to find new customers, especially at a time when there’s pressure on budgets.

7 must-check questions for your acquisition strategy All site owners are looking to reach more prospects, existing customers and raise awareness about their products through a website or other online presence. So, there is plenty of advice on how to increase site traffic through the 6 main online communications channels. Although you can definitely gain big efficiencies

Why communications need to change even more to truly engage online audiences In this post I’m going to take a look at what makes social media different from the media choices that have come before.  Only through understanding the differences between social media and more traditional media can we really take advantage of its benefits. I’m aware

I’m sure you’ve noticed that digital marketers seem to love lists of tools to checkout whether they are using the same toolset as everyone else and to pick up some new and especially free tools. Here, for my feed and email subscribers who are not following me on Twitter, is a linkbaitalicious list of the most

8 questions to review your acquisition strategy in 2012 This is a new deck with some new examples for a keynote presentation at the Fusion Marketing Experience in Belgium on 2nd December 2011 programmed by the excellent J-P De Clerck. …..

We love this quality infographic – well worth 5 minutes to read through it – it’s great to see the inbound model becoming more popular with marketers too. A few highlights of the infographic: People are opting out of our …..

7 must-check questions for your acquisition strategy All site owners are looking to reach more prospects, existing customers and raise awareness about their products through a website or other online presence. So, there is plenty of advice on how to …..

Why communications need to change even more to truly engage online audiences In this post I’m going to take a look at what makes social media different from the media choices that have come before.  Only through understanding the differences …..

Defining paid, earned and owned media With the rise in importance of social media and online PR, we’re seeing more companies change their method of budgeting, reporting and investing in media to reflect the types of sites where audiences spend …..

Are you a Creator, Critic, Collector, Joiner or Spectator? If you’ve not seen Forrester Technographics tool before you are missing a treat. Showcased in the book Groundswell, Technographics is Forrester Research’s methodology for surveying customers. Its similar to segmenting by demographics …..

How do you build long-term relationships with customers using online media? “Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin Achieving engagement with a customer or fan base is not so much about tactics …..