This week Facebook released a new guide titled "Best Practice Guide: Marketing on Facebook". We think it's really helpful since it has different models to help you think about how to market better with Facebook. But these aren't details on advertising rather the frameworks help you plan or review your Facebook strategy - thee five guiding principles are particularly useful I think. For each, they give you give steps of tools you can use to reach and engage your audience.
Facebook suggest that your Facebook page is at the core of your Facebook marketing. As you post content and offers and interact with your audience then you can engage and amplify. Naturally they suggest Facebook Ads are a big part of this.
They don't highlight the importace of understanding your audience and developing the right types of content and offers to encourage Liking - there's more to it than Ads as they suggest!
These are the five areas to support Facebook strategy they recommend. For each there are more details as we show below.
For each of the Five Principles Facebook suggest five steps to consider with examples - great. I like the way they're not just about selling, but market research and new product development too.
So we hope you find this as interesting as we did. What do you think?
You can download the full PDF here.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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