Video marketing

How can B2B companies use video to attract, engage and improve conversion without falling into the gimmick trap? Integrating video into a website and sharing through video sites has great potential to build awareness and establish trust before a transaction. We’re now seeing many more marketers using video as discussed in my previous post on inbound B2B marketing.

How the ‘7 fascination triggers’ will help viewers engage with your brand Video is a great new way to communicate your business to the world. Imagine you have found a great production company to help you create shiny, amazing video content. And you have set a filming date and allocated a reasonable budget to make sure you

A planned approach to make better use of video marketing  Video has now become a staple part of many business’ marketing toolkits, but there are still plenty out there who are yet to jump on the horse. This guide is designed to help you get on that (still pretty young and frisky) horse and quickly. It is

A tutorial on reviewing consumer search behaviour in the 2nd Largest Search Engine in the World As you’ll know, YouTube is the second largest search engine behind Google in many countries. It’s the number one ranked entertainment site and 3rd most visited in the UK by Hitwise. Given this and since popular videos are displayed in the “one-box”

Using web video has become one of the fastest growing digital tools available to marketers – up 37% year-on-year in the UK. Of course, when we think web video marketing, we naturally think of YouTube and YouTube are keen for you to advertise within You Tube through new approaches such as Video Targeting and Promoted Videos

A checklist of 7 questions for the perfect brief If you have decided to go to a production company to bring your corporate video to life, it is important that you clearly communicate to them what it is you want. You need them to understand your concept and buy into it so that they become as

A checklist of 7 questions for the perfect brief If you have decided to go to a production company to bring your corporate video to life, it is important that you clearly communicate to them what it is you want. …..

How the ‘7 fascination triggers’ will help viewers engage with your brand Video is a great new way to communicate your business to the world. Imagine you have found a great production company to help you create shiny, amazing video …..

A tutorial on reviewing consumer search behaviour in the 2nd Largest Search Engine in the World As you’ll know, YouTube is the second largest search engine behind Google in many countries. It’s the number one ranked entertainment site and 3rd most …..

A planned approach to make better use of video marketing  Video has now become a staple part of many business’ marketing toolkits, but there are still plenty out there who are yet to jump on the horse. This guide is …..

How can B2B companies use video to attract, engage and improve conversion without falling into the gimmick trap? Integrating video into a website and sharing through video sites has great potential to build awareness and establish trust before a transaction. …..