With the ongoing interest in applying Big Data to marketing we thought this was a useful report to share - IDG Enterprise’s '2015 Big Data and Analytics Report' surveyed over 1,100 brands in the UK and Australia to find out which stage they are at in terms of planning or deploying 'Big Data' projects and to reveal their plans and challenges this year.
The report identified that the top 3 priorities for the majority of businesses is to invest in analytics, visual dashboards and data mining. Challenges were still prevalent for many companies who felt they were lacking in-house technical skills, so as a result are looking to hire 'Business Analysts' and 'Data Architects' to facilitate this if they can obtain the budget - yet another obstacle to overcome.
Source: IDG Big Data report
You can read more about their research in their here, or request the report direct from IDG Enterprise.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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