Danyl Bosomworth, May 18, 2012“The first major update since 2007″ Well, that’s what Google say, so it’s an indication of how important this could be for digital marketers. It was 2007 when Google launched Universal Search, how time flies. 2012 sees the launch of …..
SEO strategy
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Mel Henson, May 17, 20122 examples of a technique to use for retail SEO Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest algorithm. It’s also what Matt Cutts recommends …..
On-page optimisation
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Rob Thurner, What are the options for promoting a mobile app? Many businesses are now looking to use mobile apps to encourage customer interaction and loyalty. Fortunately, this seems to fit with the preferences of mobile users; recent research from Comscore showed …..
App marketing
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Dave Chaffey, May 16, 2012…from notepad sketch to more than 140 million active users… If you’re based in the UK, you’ve likely heard the announcement this week from Twitter about UK usage of Twitter from the traditional media. As a big fan of Twitter …..
Twitter Marketing
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Danyl Bosomworth, Generating ideas of content types to engage We’ve had this graphic on a Post-It note in our office for months; it’s a natural follow-on from our inbound marketing funnel infographic. We created it to help your own brainstorming on content …..
Content marketing strategy
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