An E-CRM strategy defines the goals for your CRM or social CRM programme and then creates a roadmap of the changes to process, tools and team needed to make it a reality. The failure rates of CRM projects have discredited CRM, but that doesn’t mean the approach is flawed.
Guest Expert, December 21, 2011
6 E-CRM Trends to consider for 2012 planning I’ve recently asked several CRM specialists including Paul Greenberg and Shaun Smith to describe how they see the key ECRM trends from 2011 which will also be important in 2012. I’ve picked out 5 key trends E-CRM Trend 1. Brands as curators Shaun Smith, founder of Smith+co believes there are a number of
E-CRM strategy
