Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Email, SMS and personalised web messages provide a great way to deliver relevant customer communications across the customer lifecycle. The trick is to move from a campaign mindset to a customer relationship development mindset where relevant e-communications are triggered depending on behaviour and position within the lifecycle.
These are the related techniques which we recommend as important for managing E-contact strategy effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: