Customer engagement Interview with Richard Sedley of cScape
Dave Chaffey, April 29, 2007
Eyetracking research shows us that visitors evaluate a web page in a fraction of a second and will often click within a few seconds. So, in many senses, success in digital marketing is down to how well you craft your digital communications to engage the visitor on your site and third-party sites. So how do
Customer engagement strategy
2011 Customer Engagement report summary
Dave Chaffey, January 21, 2011
This report contains useful perspectives from a range of engagement specialists which are useful to review. There are also statistics from over 1,000 client and agency side respondents.
Here are the main results from the research:
Email newsletters (72%), presence on social networks (48%) and micro-blogging (46%) are the tactics most likely to result in a tangible
Customer engagement strategy
How to achieve audience participation – 2010 Customer Engagement Research Report
Dave Chaffey, December 7, 2009
The 4th Annual cScape-Econsultancy customer engagement surveys is released today – this post is a preview featuring my contribution. You can download the full survey and read the introduction from the cScape site – this is worth downloading since as well as the research it has commentary from many well-known UK and US experts making
Customer engagement strategy
Five simple ideas to make your marketing emails more valuable
Mark Brownlow, February 16, 2011
Approaches to increase the value of your email messages Part 2 When resources are scarce
When we try to make email more valuable for subscribers, we tend to focus on technical and transactional optimization. Which means we focus on making the actual offer/content more targeted, mainly using tools like segmentation, dynamic content personalization etc.
That’s a good
Customer engagement strategyEmail communications strategy
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Mark Brownlow, February 16, 2011Approaches to increase the value of your email messages Part 2 When resources are scarce When we try to make email more valuable for subscribers, we tend to focus on technical and transactional optimization. Which means we focus on making …..
Customer engagement strategy
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Email communications strategy
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Dave Chaffey, January 21, 2011This report contains useful perspectives from a range of engagement specialists which are useful to review. There are also statistics from over 1,000 client and agency side respondents. Here are the main results from the research: Email newsletters (72%), presence …..
Customer engagement strategy
Read more
Dave Chaffey, December 7, 2009The 4th Annual cScape-Econsultancy customer engagement surveys is released today – this post is a preview featuring my contribution. You can download the full survey and read the introduction from the cScape site – this is worth downloading since as well as the research it has commentary from many well-known UK and US experts making recommendations in areas of engagement such as social media (of course), mobile, employee engagement and customer service. Here is my contribution…
Customer engagement strategy
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Dave Chaffey, April 29, 2007Eyetracking research shows us that visitors evaluate a web page in a fraction of a second and will often click within a few seconds. So, in many senses, success in digital marketing is down to how well you craft your digital communications to engage the visitor on your site and third-party sites. So how do you approach engaging your online customers, is there any research to back up your approach and who is doing this well? In the first of my E-marketing Excellence interviews, I interviewed Richard Sedley , Director of the Customer Engagement Unit at design agency, cScape…
Customer engagement strategy
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