Crowdsourcing

Pebble is a cool example of an alternative to traditional concept-testing for start-ups and small businesses One of the most exciting aspects of social media is the many diverse opportunities these spaces offer brands to connect with their publics and potential publics in new and meaningful ways. Here’s a great example of ‘crowd power’ in action –

Applying the crowdsourcing approach to improve content quality I’ve written before about I like the forward-thinking approach to involving customers used by Penguin in Spinebreakers, a new site created separate from the main Penguin domain to engage teenagers.I think it’s a great example of the power of digital channels to target a new audience, involve and engage

Is crowdsourcing a solution to your content problems? We’ve posted before about the importance of engaging with users, about earning the permission to market and the importance of social objects for user engagement and amplification. By engagement, I’m referring specifically here to engaging people with content to fuel sharing and search marketing. The problem We know that quality

Pebble is a cool example of an alternative to traditional concept-testing for start-ups and small businesses One of the most exciting aspects of social media is the many diverse opportunities these spaces offer brands to connect with their publics and …..

Is crowdsourcing a solution to your content problems? We’ve posted before about the importance of engaging with users, about earning the permission to market and the importance of social objects for user engagement and amplification. By engagement, I’m referring specifically …..

Applying the crowdsourcing approach to improve content quality I’ve written before about I like the forward-thinking approach to involving customers used by Penguin in Spinebreakers, a new site created separate from the main Penguin domain to engage teenagers.I think it’s a …..