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Marketing Fight Club Round 2 – B2B Marketing for Enplug

Author's avatar By Expert commentator 26 Jan, 2015
Essential Essential topic

Practical Tips covering SEO, OVP and CRO [Video]

Welcome to Round 2 of Smart Insights' Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales for a real startup. In Round 1 we looked at ideas to to boost sales for Boomf another startup.

Enplug gets new conversion tactics

Watch the video below to get simple tweaks that you can apply to your business today to improve your value message and increase conversions.

After you watch the video don't forget to vote for the winner of this round in the comments below, and share your thoughts on the strategies discussed. We'd love to hear your feedback!

Stepping into the ring today we have...

Ramon Ray - Expert marketer & Publisher of Smart Hustle Magazine vs Wil Reynolds - SEO & Marketing expert and Founder of SEER Interactive

Ramon and Wil go head-to-head in this episode to boost sales for Enplug a digital signage and social media display software that turns any display into digital signage.

We come up with bite-sized changes to their website that better communicate the value of their product, improve the clarity of their message and ultimately increase conversions.

Key lessons in this episode for improving your SEO,  OVP messages and conversion

  • 1. Optimize your content for long-tail SEO keywords.
  • 2. Set up a customized landing page for each key segment of your audience.
  • 3. Understand how to attract customers who don't yet know that your product is the solution to the problem they're trying to solve.
  • 4. Make it very clear, using simple wording, exactly what your product does and how the customer benefits from it.
  • 5. Create a lead magnet to give away to potential customers in exchange for their email address.

You can apply these tweaks to your own business too!

http://youtu.be/2ekMZwxteQw

Chat with us in the comments below, and we'll see you next week with another episode of Marketing Fight Club.

Do you have any comments on the tweaks suggested in the video? Which of the tweaks do you think are likely to have the largest impact on sales?

Author's avatar

By Expert commentator

This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

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