Welcome to Round 1 of Smart Insights' Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales for a real startup. Watch the video below to get simple tweaks that you can apply to your business today to improve your value message and increase conversions.
After you watch the video don't forget to vote for the winner of this round in the comments below, and share your thoughts on the strategies discussed. We'd love to hear your feedback!
Ian Lurie - Expert marketer, speaker & CEO of Portent. vs Pete Z - Email sales specialist at magnett.co
Ian is well-known for his search marketing and analytics advice which you'll find on the Portent Blog.
Ian and I go head-to-head in this episode to boost sales for Boomf ? a novelty product that prints customers' photos onto marshmallows.
In this video we have recommendations on bite-sized changes to Boomf's website that better communicate the value of their product, improve the clarity of their message and ultimately increase conversions.
You can apply these tweaks to your own business too!
https://www.youtube.com/watch?v=XOGdBI4mrRI
Chat with us in the comments below, and we'll see you next week with another episode of Marketing Fight Club.
Do you have any comments on the tweaks suggested in the video? Which of the tweaks do you think are likely to have the largest impact on sales?
Thanks to Pete Zbrojkiewicz for sharing their advice and opinions in this post. Pete is an email sales specialist - he writes tailored, ready-to-send emails that generate sales for your business. Visit magnett.co to fill your inbox with new customers.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
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