Webcasts from the Smart Insights Digital Marketing Priorities 2013 summit
At our recent free summit many viewers asked to share the slide and recordings, so to collect them together we have a short series of posts to point you in the right direction. These is one for each of the topics covering each of Reach, Act and Convert and Engage in the Smart Insights PRACE digital strategy framework:
The full series of posts covering all eight webcasts are:
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REACH audiences using SEO, Social media and content marketing
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InterACT with audiences on mobile platforms and for B2B audiences.
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CONVERT visitors using persuasive design and CRO.
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ENGAGE customers through content and email marketing.
You can view all recordings here.
The two webinars focusing on engaging customers and encouraging advocacy were:
1. Content Marketing priorities for 2013 with Dan Bosomworth of Smart Insights and First 10
Dan Bosomworth MD of First 10 discussed and gave examples of how to use content marketing to drive consumer interactions across customer RACE interactions.
- Related Ebook: 7 Step Guide to content marketing
2. Email marketing priorities for 2013 with Email consultant Tim Watson of Zettasphere
Email consultant Tim Watson showed How to get more from using Email marketing including integrating list growth across channels; driving emails with behaviour; Increasing mobile consumer impact; social integration Optimisation; evaluation and metrics.
- Related Ebook: 7 Step Guide to Email marketing
You can view all recordings here.
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