Digital Marketing Megatrends 2017
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Content shared on social media tends to be more visual due to high engagement levels and amplification when it includes photos, videos, memes and infographics. According to a Citrix Report and associated infographic, nearly two thirds of the posts on social media use visual content, since it ignites viewers’ imagination and enables brands to provide a positive experience, and social media users are more likely to micro and visual content.
Here are 7 tips you can use to create powerful visual content and instantly connect with your audience.
For instance, the other day, I was browsing through Hard Drives on Amazon. After a couple of days, I received this email with images personalised based on my browsing:
For example, BBC News provides an Instagram video news service called Instafax. It delivers 15-second news clips using Instagram videos. This is immensely useful to its busy community which doesn't always have time to watch the news.
For example, since our product is a dashboard reporting tool, we show sample dashboards on our site to help users imagine what to expect from our product.
Optimizely does a great job of explaining how their product works in just a couple of minutes using really easy examples. Here's their demo video:
Red Dress Boutique uses this technique by providing giveaways for customers who share a picture of them using the product on social media
Just as the brand itself, Coca-Cola's tumblr blog is fun, quirky and interactive with a variety of brand memorabilia and animated images.
Great visual content can convince your customers that you understand their problem and that your product or service is the solution to it. It can help them see how your product or service impacts their lives day after day.
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