Short on time? No problem.

Make a difference with Quick Wins

Actionable marketing techniques to get you fast results.

Take me to Quick Wins
Explore our Content Marketing Toolkit

Which is the best system for blogging?

This infographic shows why WordPress wins "hands down"

I'm often asked this question by marketers taking their first steps into blogging as an individual or for their companies. These days I always answer without hesitation "WordPress"!

My justification is based around the experience you can create (WordPress has great themes or is readily tailored); ease-of-use (as easy as Word or Pages); extensibility (plug-ins?); scalability (can it grow with us?); support (many agencies and freelance developers support it) and cost (it's open source, you only have hosting costs).

This infographic provides a more qualitative assessment to support these arguments. The market share figures really show how WordPress dominates. The average day sees an average 500,000 new posts on WordPress.com, not to mention the many sites, like Smart Insights that run a bespoke hosted version for their blog or full content management system.

If you're a WordPress user already, check that you're using the Yoast WordPress plugin for SEO. We are and it's awesome!

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

Start the discussion on our community and social networks

Turbocharge your results with our

Content Marketing Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Content marketing management?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts