This is my slide deck for the 4th Annual Digital Marketing Conference which I’ve been pleased to talk at several times. There are 20 tips mainly around examples of increasing conversion through site design tweaks and the analytics to review these. I’ve also also a few search and email tips.
My May 2010 Powerpoint presentation for students taking the IDM Diploma in Digital Marketing.
It covers 10 key issues to consider when developing a digital strategy
- Step 1. Set SMART Goals and setup analytics
- Step 2. Define strategy
- Step 3. Review current performance
- Step 4. Define target markets
- Step 5. Engaging OVP
- Step 6. Visibility and traffic
- Step 7. Digital channel integration
- Step 8. Improve your site’s efficiency and effectiveness
- Step 9. Customer
I’ve recently given three presentations about our passion here at Smart Insights, which is getting the most value from the fantastic customer and market insight available online through tools like Google Analytics and user feedback software.
We believe that the majority of managers don’t give the right business priority to using analytics for improving performance. Consequently, they’re often used for spewing reports which are ignored rather than identifying problems and opportunities for business growth. … » Read full article
My keynote at the 2010 Technology for Marketing and Advertising event covered these topics:
- The UK Digital Landscape in 2010
- Do we REALLY understand our customers?
- How much budget should we invest in digital?
- What should our online mix look like?
- What’s hot? What does everyone want to do?
- What’s not? But should be?!
- Key campaign ingredients
- Summary
In this talk I look at the opportunities for combining one of the newest digital marketing techniques with one of the most established. It’s structured around 5 key questions to make your email more engaging:
- Q1. How engaged are our email subscribers? Suggestions for measuring and goal-setting for engagement
- Q2. How can we increase relevance? Recommendations on email engagement strategy
- Q3. What will make our campaign more engaging? 5 ingredients of an engaging campaign
- Q4. How
Recommended reports
Best practice reports on SEO, PPC, Email marketing and Digital marketing strategy by Dr Dave Chaffey of Smart Insights
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