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Digital marketing Q&A

Q&A: International Ecommerce providers

by Dave Chaffey on August 3, 2010 · 0 comments

in Digital marketing Q&A

Q. Who would you say the market leaders are from an e-commerce perspective?  i.e what companies are you aware of that provide a complete outsourced online shop(s) through to order handling and fulfillment on a multi-country basis?

A. I think there are a limited number of Ecommerce solution providers that can deliver this. There are more that work on in individual countries or markets, but fewer which can offer the international fulfillment.

For me,  …  » Read full article

Question: I was wondering if you could offer any tips to get users engaged with social media tools and web sites… I am finding that engagement/participation is difficult to encourage?

by Danyl on July 29, 2010 · 0 comments

in Digital marketing Q&A

Answer:

I’m assuming your asking about engaging with Twitter +- Facebook +- Linked-In +- your own blog or community? Here are three dimensions for you to think about…

Be Relevant

You’re right that it’s the initial engagement which is so difficult, and this is the case for any channel. Start with your audience – what do they need? They’re pressed for time and likely looking for something – what purpose do they have on  …  » Read full article

Q&A: Our company is planning to out-source our SEO. We have lots of companies pitching, what are the major things we should be looking for from these agencies?

by Danyl on July 15, 2010 · 4 comments

in Blog, Digital marketing Q&A, Search Engine Optimisation (SEO)

Question: Our company is planning to out-source our SEO. We have lots of companies pitching, what are the major things we should be looking for from these agencies before we hire one?

Answer: You will hear many similar promises or processes from SEO agencies so it can be difficult to tell them apart. Based on several SEO pitches I have run for clients and reviewing a lot of proposals talking to a lot of  …  » Read full article

Q&A: What are the SEO basics?

by Dave Chaffey on July 7, 2010 · 0 comments

in Digital marketing Q&A

Question: A lot of your posts on SEO seem to be aimed at the expert, do you have something on the basics of SEO?

Answer: That’s a fair comment – since I wrote the Econsultancy Best Practice Guide to SEO I have tried to keep marketers up-to-date with summaries of the implications to SEO of Google changes and talk of Caffeine or the Mayday update, etc can get confusing.

Since my guide  …  » Read full article

Q&A: Using Facebook to promote an integrated campaign

by Danyl on July 2, 2010 · 1 comment

in Digital marketing Q&A, Digital marketing strategy

Question: What are the basics of using Facebook effectively to promote an integrated campaign?

Smart Insights Answer: Ultimately you’re looking to foster an ongoing relationship with someone, somewhere if you’re using social media. Facebook Fan Pages can be both ‘home base’ for a brand (the place that will help you foster the ongoing connection with your audience online), and/or it can be one social media ‘outpost’ (a channel where you are ultimately driving traffic from  …  » Read full article

Q&A: How to measure the effectiveness of our online PR and viral campaigns

by Dave Chaffey on June 25, 2010 · 0 comments

in Digital marketing Q&A, Online PR / Social media

Question: How should I measure online pr? I am trying to write my objectives for a marketing campaign.

Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives…

While you may not be able to set specific goals for these, it’s worth stating in the plan what you will be measuring, since then you can make sure you’re tracking these measures and start to build up  …  » Read full article

Q&A: How Do I Get My Customers To Recommend Me To Their Friends?

by Danyl on June 17, 2010 · 3 comments

in Digital marketing Q&A, Digital marketing strategy

Question: How Do I Get My Customers To Recommend Me To Their Friends?

“I am interested in learning more about ‘Referral Marketing’ and wondered if you have any blogs or references on this subject. Essentially, my boss has asked that I e-mail all of my database with a ‘Please talk about us’ kind of message. I’m not too keen on this as I think it needs to have a bit more substance? Are there  …  » Read full article

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