If you're a B2B marketer, particularly if you work in professional services, you will have noticed how LinkedIn has become a much more effective platform for marketing your business in 2012. With innovations to company pages, profiles and advertising. Just this week, LinkedIn has enabled your groups to be showcased on your company page too.
If you're looking to improve your company page then take a look at the leaders - there are some good examples from a range of sectors. LinkedIn asked followers of their blog to tell them their favourite LinkedIn Company Pages and have now compiled their 12 Best Company Pages of 2012.
I think these are great examples of how businesses and organizations are using their LinkedIn Company Page to showcase their brand and connect with their target audience in a meaningful way. If you click on the example if it will take you straight through.
You might notice that with the exception of Insead, these companies are all USA based. What are your favourite company LinkedIn pages from other countries? Please Share in the comments or on LinkedIn and we'll create our top ROW Company Pages!
By Annmarie Hanlon
Annmarie Hanlon PhD is an academic and practitioner in strategic digital marketing and the application of social media for business. Dr Hanlon has expertise in the strategic application of social media for business and the move from digitization, to digitalization and digital transformation for business. Her expertise spans consumer touch points, online customer service, the use of reviews, the role of influencers, online engagement and digital content. You can follow her update on Twitter https://twitter.com/annmariehanlon
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