Posts by Stephen Bateman
Stephen is the founder of Concentric Dots Ltd, a specialist content marketing agency helping small businesses in Exeter, Bristol and Plymouth get more customers by increasing their understanding of how real buyers really buy, and then giving them a solid framework to stand out in a crowded marketplace, and be more attractive than their competitors. His strengths are in customer profiling, buyer lifecycle mapping, content planning, content creation, and helping managers to be more productive with their social media and blogging, using tools and techniques that save them time and effort to achieve stand out marketing in a busy marketplace with limited resources. Connect with Stephen via Smart Insights Marketplace Twitter, LinkedIn or Google+
Content marketing works, but measuring content marketing ROI is challenging In the Smart Insights-Hubspot research into content marketing in Europe, 44.4% of marketing managers who responded to the survey, say they struggle to measure the return on their content marketing investment. This …..
This post examines common reasons for content marketing failure and introduces a 7 step content marketing strategy framework to mitigate the problem Many businesses are now actively using content marketing, but it seems that there is potential for these initiatives to …..
How I boosted my lead generation with visitor tracking software, in conjunction with blogging, pay per click, email and social media outreach. When you’re growing an audience, and converting website visitors into customers, you need a watertight marketing funnel. The sad truth …..
Integrating content and social media marketing The vast majority of businesses will first experiment with social media long before they get underway with content marketing. Creating a coherent plan is the key to success in both. A content plan helps …..
A content marketing productivity tool for faster content marketing If you spend time like I do, writing content for special interest groups online, then you probably love to hear about content marketing productivity tools that can help you optimise your …..
