Review your persuasion approaches to increase conversion Websites that are effective in conversion often share common approaches to persuasion. I’m often on the look out for simple, practical persuasive ideas so I can include them in workshop or conference talks. …..
Practical customer engagement examples #2 Last time I talked about the use of QR codes for engagement. My customer engagement example this time shows how to use gamification to make an app (or website) more involving and shareable. Dropbox is one of …..
Pizza Express’ multichannel QR code Nothing makes an idea or concept come to life better than a story or an example. So I’ve decided to create an ongoing series of posts simply showing some of the best examples of engagement …..
Apple’s Lion Operating System is the shape (or feel) of things to come… Apple are making a big deal out of the multi-touch gestures that allow you to manipulate the interface in their new desktop OS (Lion) released this week. …..
I created this presentation for a workshop I ran recently for around 20 different UK brands that were looking to use Twitter as part of their marketing mix. Most of the companies had done very little in the way of …..
To coincide with the iPad launch on the 28th May in the UK, this is our review of the implications of the iPad for marketing into the future. Although many commentators have criticised the iPad as an “inbetween” product which …..
It"€™s perhaps hard to imagine now, but even just four years ago, talk of customer engagement was a bit of a rarity. It is only a couple of years ago I did an interview with Dave where we discussed definitions …..
