Posts by Neil Davidson
Neil Davidson is the Founder of MWP Digital Media, a leading Corporate Video Production Company. He also runs My Web Presenters who specialise in creating video spokesperson videos. They work with businesses of all sizes to create and market compelling and emotive videos that get specific and clear results. If you would like to have a conversation about how to create video for the web then please contact Neil here.
Using video for brand storytelling There is no shortage of people out there telling us that marketing today is all about storytelling, and that if you want people to connect with your brand, you need to tell stories that they …..
YouTube’s 2014 guide to meta data in video optimisation Did you see that YouTube released a Creator Playbook for Brands in March 2014? The Playbook is essentially a YouTube handbook – it tells you what you need to do as …..
Best practices for successful B2B corporate video campaigns Online video marketing has come a long way in a relatively short space of time. What started out as secretly watching YouTube clips in your room or furtively sneaking a peek on …..
My pick of the 6 of the world’s most creative demonstration videos Today, demonstration videos are as essential as websites. Consumers searching for a product or service online expect a more interactive experience. They want to know how a product …..
Plus 4 examples of videos aligned with business goals We find that many of our B2B clients have a lack of confidence about their businesses suitability to video (or should that be the other way around?). They think that in …..
In Part 1, we looked at the main features of YouTube Analytics (YTA) and how they can be used to a) build an audience and b) improve the engagement of your existing audience. In this article, we are going to …..
Who are your audience on YouTube and what turns them on or off? For any serious video content creator, YouTube Analytics (YTA) is an essential tool. Using YTA regularly is the only way to assess the performance of your YouTube …..
It isn’t news that people are exposed to more ideas than ever before. This is due to the fact that people are exposed to more media than ever before. It is through the media (newspapers, television, radio, the internet and …..
Defining budget and timescales for video production Whether you’re joining the video revolution for the very first time, or thinking about your next online video project, one thing will be paramount to ensuring its success: preparation. Like any other marketing …..
A great video can change the world A combination of the right stories, the right visuals and the right music can be powerful enough to bring the masses on board with a cause. This is a great tool for marketers …..
