Posts by Mel Henson
Mel is an author, consultant and copywriter specialising in multichannel retail and Amazon. She is Head of Content at Optimizon, an Amazon consulting agency and Head of Creative at AWA digital a conversion rate optimisation (CRO) agency. Her personal website is www.wordsthatsell.co.uk/, and you can follow her on Twitter or connect on LinkedIn
Practical copywriting tips and examples for e-commerce websites As Coronavirus spreads around the world, e-commerce websites need messages telling customers what service they can expect from the new normal. A few are doing these really well, but many are falling …..
How to keep web content costs down without compromising quality As the person in charge of the numbers, you probably have very little interest in the creative side of content. It’s a cost. What you probably are interested in is …..
5 things we can learn from the Santa brand Now, if you’re looking for tips on marketing, the big man in red may not be the obvious place to start. But look behind the bushy beard and you’ll see an astute …..
Web product copy When you’re writing about an individual product, the ‘formula’ or framework is the same as for catalogue copy or indeed any written piece of sales material. Start with a key benefit or statement of superiority, describe the …..
Guidance and examples for Buying Guides relevant for other sectors too ‘Buying Guide’ or ‘Buyer’s Guide’ content are a common SEO tactic particularly amongst retailer ecommerce sites, but they can be used in other types of site too such as …..
Using copy to make a good first impression Writing copy for your web page is much more than adding in just keywords for SEO and sometimes we forget the obvious – it’s about your customers!. Here are some tips on …..
2 examples of a technique to use for retail SEO Advice to create quality content is a recurring theme from Google. It’s the recommendation every time someone raises a complaint about their latest algorithm. It’s also what Matt Cutts recommends …..
Do magic words exist or are they a copywriting myth? I recently received a copywriting advice email from Yale University describing the ‘the most powerful words in the English Language’. Here they are: 1. You 2. Results 3. Health 4. …..
The magic of creative briefs Back in the days when I was a young, ambitious advertising executive, I once spent a whole week learning how to write a creative brief. Yes really – a complete full-on Monday-Friday in a hotel, …..
How changing one word can help you win more sales The other day I was speaking at a workshop organized by Royal Mail. After my talk, the chairperson asked ‘What is the one thing that you will do differently when …..
