Integrating email marketing into a display ad campaign boosts recall by 13% I’m sharing this recent research study since it offers some interesting results and insight for multi-channel marketers. It covers an area you don’t see discussed so much – …..
Research showing how should we create dialogue by combining email and social media marketing with other channels I’ve recently been involved with creating the programme for the upcoming eCircle event: ConnectEurope2011. As for last year I will share some highlights …..
What does your email signature say about your brand? A signature is like a snapshot of your personality. Do you know when you sign your name in a personal or professional communication unknowingly you disclose much more about yourself, than …..
Connect 2010 email marketing conference summary "€˜It"€™s all about the conversation"€™ was a key message from Connect2010 email marketing conference which I attended in October. Organised by eCircle, and now in its 5th year, the event included a rich mixture of …..
I have a confession. I use the Typepad text editor and I have even recommended it to others… This means against the Top 100 blogs shown in the graphic, I sit with Geekdad, The Pioneer Woman and Seth Godin who …..
