Posts by Mark Kelly
Mark Kelly is a digital marketing and agency growth consultant working with agencies and their client brands. He can be found at Mark Kelly Consultancy. You can follow him on Twitter or connect on LinkedIn.
Review where your marketing agency is at and the next steps you should take with our new tool A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark …..
Who in the agency should work on discovery and how can you convince clients it should be paid for? In the Smart Insights Agency Guide to Discovery, I suggest a checklist of the areas you might explore as part of a …..
Discover the digital skills your agency needs and how to develop your team Our guide to developing digital skills in your agency came about through conversations I have had with agency clients over the past few years. And from my …..
Using different insights tools to build an understanding of the opportunities for an agency to create value for a client In a previous article, I defined and explained the need for marketing agencies and consultants to develop a robust Discovery …..
5 Options for charging fees and paying for agency resource There are a wide range of marketing agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type …..
Cost-plus (times based) or value discussion: which one works better for your agency? When I was putting together the new agency guide to pricing digital marketing, I made a conscious effort to call it exactly that – a pricing not …..
Avoid these 10 mistakes when developing digital services for your marketing agency If you’re running a marketing agency, you probably know a thing or two about offering marketing services to your clients. But with the pace of digital transformation and …..
How digital agencies and consultants can use Discovery on digital marketing projects to improve the value they deliver to their customers Over the last few years, I have seen an increasing focus amongst agencies on improving their client discovery projects. In …..
A good brief helps to ensure that the finished project is what you envisioned, meaning it is more likely to be an effective part of your marketing campaign “Great projects start with a great brief. This isn’t one.” “Garbage in, …..
If you’re trying to market an agency, these 7 resources and our ‘Marketing your Agency’ guide will help you Where do you turn to, to check your Agency’s new business framework is as comprehensive and potentially as effective as it …..
