Posts by Graham Jenner
Graham Jenner is Head of Partnerships at TopCashback. Graham manages TopCashback’s Partnerships department, the team that helps to understand and achieve client’s objectives. His role involves developing relationships with key merchants and networks and consulting on strategy. Graham has been involved in the campaigns that have won the ‘Advertiser Innovation’ award for the past two years at the Performance Marketing Awards. Prior to joining TopCashBack Graham worked at Digital Window looking after key brands such as T-Mobile and Game. You can follow him on Twitter or connect via LinkedIn.
Running promotions with your affiliates is an important part of growing your affiliate programme. Whether you want to target the whole programme, or just a few key players, it is important that you work to maximise the returns you see. …..
Performance marketing valued at £14bn in the UK showing the continued contribution of affiliate marketing The IAB recently released their annual survey into the size of the Online Performance Marketing Channel. The industry, which includes Affiliate Marketing and Lead Generation, …..
Affiliate experts share their frustrations from 2013 and expectations for 2014 Affiliate Marketing had a big year in 2013 with the industry now estimated to be worth a staggering £9bn. With that in mind I asked some thought leaders in …..
Maximise your affiliate recruitment by thinking like your potential affiliate partners In my last post I talked about the need for affiliate recruitment and why it was important to always be looking at how to grow your affiliate programme, keeping …..
Growing audience and sales using new types of affiliate partners With any marketing activity you are always looking for more. More sales, more revenue, more traffic, more, more, more! It’s no doubt the same for your affiliate programme. You might …..
Exploring the opportunities and obstacles of targeting mobile users via the affiliate channel Mobile is an area that is finally beginning to thrive and produce interesting outputs that can aid the understanding of consumer behaviour in an offline environment. To …..
Affiliate Marketing can be so rewarding, but you need to avoid these common mistakes Having worked with lots of programmes during my time in affiliate marketing, I thought I would outline some of the common mistakes I see and how …..
Ensure you have the right #smalldata foundations in place before you begin looking for answers in #bigdata You can’t have failed to have noticed the interest in Big Data. Of course, there have been people debating whether this is actually …..
Every £1 said to generate £11 returns for online performance marketers At the recent IAB Affiliate Marketing Council, the IAB released the findings of an AMC and PWC ‘Online Performance Marketing’ (OPM) Study. The study was commissioned to outline the …..
Four affiliate marketing experts give their view on key developments in 2012 and their predictions for 2013 With 2012 coming to a close I wanted to look back at the past year. Understanding the changes we have seen helps to …..
