Dave is CEO and co-founder of Smart Insights. He is a bestselling author, consultant and speaker who enjoys sharing tips, tools and techniques on all things digital, but especially SEO, PPC, Social Media, Email Marketing, Site Design & Analytics! Follow Dave on Twitter for his latest insights or if you prefer connect by Linked In or Facebook. Dave is author of 5 acclaimed books on digital marketing including Emarketing Excellence and Internet Marketing: Strategy, Implementation and Practice. He is also author of the Econsultancy Best Practice Guides to SEO, Paid Search, Managing Digital Channels, Email Marketing and Web Design.
Dave has written 145 posts for SmartInsights.
Posts by author:
Value:
Our commentary: Published by Wiley and written by a team from Google, led by Alan Wrafter. These free Ebooks aren’t full length, so don’t expect it to be as good as a full guide. In particular Chapter 2 is too brief to be valuable, but Chapter 3 is a good intro to GWO. However there are no examples which we see … » Read full article
Value:
Our commentary: I was talking recently to Ben Jesson, CEO of Conversion Rate Experts to set up an interview we’ll have soon on creating the business case and using the right process for conversion rate optimisation (CRO).
I mentioned it would be great if they could share some of their well-known presentations from conversion rate and search marketing conferences, so it’s great to … » Read full article
Recommended research: On TV: perspectives on television in words and numbers – Deloitte/YouGov
Value:
Our commentary: This research has been widely reported in the UK newspapers and online with print journalists using it to knock the Internet – always a favourite. It’s staggering that they don’t mention that the research was commissioned for presentation at the recent Edinburgh TV Festival… … » Read full article
If you don’t know it, Think Visibility, “#Thinkvis” is a great “unconference” set in Leeds which has grown from 80 to 250 attendees; not bad for a Saturday. I attended the first conference which I liveblogged and was back for the fourth over the weekend. Thanks to Dom Hodgson and the other organisers for putting together a great lineup of speakers which featured the SEO nitty-gritty you don’t see at other … » Read full article
I find when reviewing online marketing strategies in student assignments or real-world live assignments that the different aspects of strategy often aren’t well integrated.
Although online marketing strategies are usually well structured into the SOSTAC® structure featured in our online marketing strategy template, the sections aren’t often well related. It’s not clear how each strategy is supporting a goal or the analysis on which its based.
A simple method of showing the integration … » Read full article
These website personalisation tools enable you to segment visitors and the deliver personalised messages within containers as with the classic Amazon personalized recommendations – read their published methodology.
This list is probably the most incomplete on the wiki due to lack of time so please DM me with solutions
One of our aims at Smart Insights is to make marketers aware of the many software tools that can be used to take advantage of the unique communications benefits of digital media.
Ultimately, these software tools should help customers too. Website personalization or behavioural targeting tools are an interesting class of tools since they can benefit both companies and customers, yet there are privacy concerns about how the data is collected is used.
This … » Read full article
Best practice reports on SEO, PPC, Email marketing and Digital marketing strategy by Dr Dave Chaffey of Smart Insights
