A review of using Foursquare and Gowalla for marketing Earlier this year I wrote about my experience of using Foursquare. We also posted a summary of 5 Foursquare campaigns to inspire you and Dan has a useful infographic on the …..
Online Customer Experience and Branding – an example of integrating the website and social presence Today, with so many prospects and customers interacting with you online, I believe your brand really is greatly influenced by the Online Customer Experience you …..
My briefing evaluating Foursquare as a tool for marketers and users Like many, I’m always questioning new technology asking “what can it do for my clients and me personally“. I’m naturally slightly sceptical, so decided to adopt foursquare for a …..
A list of services to use for DIY press-release submission for small businesses While many large companies use a PR agency to manage their press-releases, it’s now easy to do-it-yourself and go direct to an online service for distribution. There …..
Key issues to consider for a website refresh Many site owners are painfully aware that a site redesign or enhancement to the page templates and content for their site are long overdue. Websites provide customers with access to your company …..
Using The Social Media Balance Sheet"„¢ tool to measure social media presence – for sector and competitor research Social Media Metrics have to date mainly focused on the view of their effectiveness from inside the company. At Evonomie we"€™ve been …..
Twitter has reached 100 million accounts yet only 20 million are active. How do you keep your Twitter account active and relevant to your customers and partners when you also have a day job? How do you get others involved? …..
Twitter is about answering the question "€˜what are you doing"€™ in less than 140 characters. That"€™s about 12 words. In this article I suggest 10 quick wins to get you started in Twitter or to review your current approach. I …..
Ignoring the power of LinkedIn to drive new business and build relationships is missing a big opportunity for companies small and large alike. LinkedIn is the first place many larger businesses check out potential suppliers and new hires. Using LinkedIn …..
