Digital marketing platforms answers

Itay Lev, Digital Marketing Manager asked this on September 11, 2015

Slideshare as a B2C marketing platform? loading

Hi, Any thoughts or tips regarding using slideshare for B2C marketing in the financial and insurance industry?

4 answers so far...

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  1. Dave Chaffey, Consultant said at 08:05 on September 11, 2015

    Hi Itay,

    Slideshare works well for us since it has a massive reach – both from users searching on site and since it’s an authority site that features in Google. Now it’s part of LinkedIn it’s only going to grow in importance.

    So the first tip is to develop content that people are specifically searching for and feature relevant keywords in the title.

    Remember that it has strange linking rules where links on the first 4? slides don’t work – but they do after that – so do link your content through to the site with relevant CTAs

    Beyond that, it’s similar to any piece of content designed to be viral – it needs to be amazing / impactful enough that people will share it – down to a blend of design style, a good narrative and keeping it simple. Easier said than done.

    As with any content marketing, benchmark against what’s working for your competitors.

    Thanks for the question and sorry for the delay in replying = holiday time!

    Dave

  2. Pooja A, Digital Marketing Specialist said at 07:28 on October 23, 2015

    Hi,
    The below link will be useful for you understand how to use slideshare for B2C marketing
    http://www.square2marketing.com/blog/5-reasons-why-your-b2b-marketing-needs-to-use-slideshare

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