A quick guide to small business SEO

There are more than 28 million small businesses in the United States alone, and they account for 99.7% of all businesses in the country. Are you among them? If the answer is yes, you know just how challenging it is to rise to the occasion and beat your competitors in the battle for customers. In the 21st century, the battlefield is online – between 70 and 80% of people claim they research a company before choosing to do business with them. Evidently, in order for a small business to thrive, it has to boost its online influence. Still, no more than 17% invest in SEO. Whether they do not understand the value of this marketing channel, or simply do not understand it, the fact is – SEO is essential for business growth. Whichever the case, here is the gist of everything a young entrepreneur should know…

Our goals are the same as they’ve always been: attract customers’ attention, stick in their memories, and provide a great service (or product) they keep coming back to.

That’s never going to change. So what’s the difference? Consumer choice. Gone are the days when we could spray-and-pray radio ads and advertorials in high-circulation outlets. Consumers are absolutely glutted with options. There’s more out there than anyone person could ever experience and it’s just as difficult – if not more so – to stand out in the all-too-familiar “crowded marketplace” as it ever was, fancy tools or not.

1. Turn off your phone and call a meeting

Meetings aren’t anybody’s favourite pastime. But you’re going be glad you arranged this one because you’re going to get your entire team together to figure out the most important step in implementing any marketing plan for a startup: “what do we want to achieve?” Your business' success depends…

Marketing your restaurant is a mobile game.

The emergence of the smartphone has created a culture of connectivity. With 77% of U.S. adults population carrying around smartphones to stay connected, it makes sense that your restaurant follows suit with the big names to capitalize on this growing need to know. If you look around at what many restaurants are trying, you will see many innovative and forward-thinking strategies that are yielding some great success. Today there are a number of ready-made app solutions that provide access to many of these features being used by the big names. The rise of app builders now allows you to implement the same strategies used by large chains without all the necessary developer fees. You can easily borrow some of the thinking behind the success of these big brands and develop your own mobile strategy based on what's working. As a small business or even a string of…

At the tender age of 20 I started my digital agency Optix Solutions. 18 years on we are still going and employ almost 20 staff. Here are 5 useful tips if you're thinking of starting your own business.

At 38 and as a relative old timer of the industry, I thought it would be useful to tell my story. Hopefully I can inspire the next generation because although the internet might have changed dramatically in the time I've been going, good old common sense business fundamentals haven't.

When I started my agency back in 1999 Google and Ebay were both in a garage somewhere. Many companies didn't have websites so my job was to persuade them this Internet thing was worth investing in! 18 years on and its a little different! In that time we went through the dot com bubble bursting, the birth of ecommerce,…

Explaining how you can use a range of SEO tactics to get your site ranking highly

When most people think about SEO (if they think about it at all), they think of a very specific kind of optimization: the kind that involves putting keywords on pages. And while that's an important part of SEO, there's a lot more to it, as well. In fact, that's just one part of a single type of SEO. And if you want to get as much traffic to your site as you can, you're going to need more than just one kind of optimization. Here are six SEO tactics that can help your site rank for the keywords you're targeting. You probably won't use all of them, but having a better understanding of how to improve your rank is always a good thing.

1. On-page SEO

This is the…

SMEs needn't be left behind by new Marketing Automation technology

A dismal 37 percent of shoppers say that the average retailer “gets” them. It’s perhaps for this reason that consumers spend a lot of time researching online before making a purchasing decision offline. And for the first time ever, - as data shows - there are more online sales than in brick and mortar stores in some sectors. The difference is that the new kids on the block - the ecommerce guys - are making use of technology to improve the customer journey, which is one of the most critical factors to keeping customers and attracting more business. In fact, C-suite executives reckon four particular technologies will be key for marketing success in the future: Cloud computing and services Mobile solutions The Internet of Things Cognitive tools This article examines the top marketing trends for 2017 that are specifically related to these four technologies,…

Ensure the names you create for your podcasts, ebooks, products…and just about anything else don’t impede your marketing success

Savvy Digital Marketers know that names (business names, blog names, podcast names, online group names) have concrete marketing consequences. The marginal effect of a bad name across key marketing goals like attracting eyeballs, encouraging buzz, facilitating word-of-mouth, and increasing top of mind awareness (TOMA) is real. If you don’t think that an awesome name that’s easy to say, spell, and remember can increase your referral rate by 3-5%, then you don’t really understand the human mind. Check out these five insights on picking the right name for your website, online brand, mobile app, e-book or anything else shared by the team at naming platform Squadhelp.com:

1. Evocative names are most highly regarded

Online naming resources recommend catchy, unique, short and appealing names. Great advice - yet after helping nearly 8000 individuals find winning names, experts…

White labeling can help SMEs/SMBs compete with the bigger players- here's how.

The concept behind white label marketing is not entirely new.  There are many white label services that marketing companies use to make their lives easier.  The big benefit of white labeling is that it allows businesses an easy way to expand their service offerings to their clients without having to develop the product or service themselves. Many businesses don’t want to waste time and internal resources in areas that can take years to become proficient in.  By offering white label services to your customers it can allow your company to specialize in your area of expertise and provide excellent customer service to your customer base in real time. Some of the more widely used white label services relevant to agencies include: Search Engine Optimization Email Marketing Market Research Social Media Management Content Development Web Design E-Commerce Management Sales Support Pay-Per-Click Management …

Small businesses can use video to boost awareness, leads and sales using these 6 tips

Cisco recently predicted that video content will account for 69% of all consumer internet traffic this year. This is the last call for all marketers who until now have avoided video content, convinced that it's just a fad or that creating professional videos takes way too much time, effort and money. Well, here's a piece of good news: video marketing today is within reach of all kinds of companies, including small businesses looking for novel ways to spice up their online marketing activities. How to develop a video marketing strategy that works? Here are 6 key tips to help your small business develop a video marketing strategy. [si_guide_block id="23343" title="Download Expert member resource – Video Marketing Strategy Guide" description="This guide explains how develop a video marketing strategy structured around the Smart Insights Reach-Act-Convert-Engage framework."/]

1. Know your sector…

How to avoid the costly mistakes that plague small businesses

So... you’ve started your new business or start up and 2017 is going to be your year! But not wishing to dampen your enthusiasm there are several small business marketing mistakes that can lead to your untimely downfall. To help you prevent this We’ve put together a special guide for small business andstart-upss highlighting the common mistakes not to make this year. Digital marketing excellence isn't just for big business. In our guide to small business digital marketing mistakes we've noted the top 11 digital marketing mistakes that are commonly made by small business. The guide contains not only highlights the mistakes, but also gives actionable recommendations to help you fix the issues. Our top 10 covers all stages of the RACE digital marketing planning framework so you can easily add them to your digital marketing plans in 2017. Here's an exclusive…

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Search Engine Optimisation (SEO)?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our free Basic membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments