On 3rd April 2014 Google announced that the clock is ticking until they automatically upgrade all Product Listing Ad campaigns into Google Shopping Campaigns. The timeframe they have outlined is August 2014. Therefore we recommend that you make this switch manually …..
Check you’re not making these 5 mobile SEO mistakes to get your SEO right in 2014 Importance: Recommended link: Google’s new advice covering mobile SEO mistakes December 2013 update We originally alerted readers to Google’s new advice on mobile SEO …..
A briefing and ressearch on the impact of Google’s new Tabbed Inbox December 2013 update: Return Path have released a comprehensive study evaluating the impact of Gmail’s tabbed inbox. We have added it to the end of Tim’s post to …..
Google Helpouts are the latest in a long line of services from Answers through Knol From when Google Search launched in 1997, Google has always been trying to find the best answers to its users’ queries. Google Helpouts are the …..
Not a major update likely to impact rankings as the headlines suggest? Importance: For commercial Purchase Intent Queries Recommended link: Search Engine Land FAQ by Sullivan Mainstream media such as the BBC have picked up on what they call a …..
Keeping up-to-date with the latest Adwords innovation Importance (to AdWords users): Recommended link: AdWords announcement of Enhanced campaigns This year Google have been shipping enhancements to AdWords at a feisty pace. We thought that it would be helpful to take …..
Yes 41 feature updates – here’s our top 5 from the Google I/O announcements Modern marketers have always had to take Google+ seriously, because of Google’s dominance in Search. Yet, there are other reasons too… with the proliferation of Android …..
Shortcuts give you quick access to your favourite reports and customisations Importance: Value for user: Recommended link: Google Analytics Support Page I’ve just been taking a look at this new Google feature. Although it doesn’t involve a new report or …..
Introducing Google’s new retail strategies If you’re a veteran of “Internet marketing”, you’ll remember Froogle, Google’s shopping search engine which presented products freely submitted by retailers using XML feeds. In 2007, this became Google Product Search and you may have …..
Practical tips to refine your PPC targeting Recent changes to Google’s AdWords tool allow PPC marketers to set up paid search campaigns without populating long lists of plurals, abbreviations, acronyms, misspellings and stems. In my last post, I mentioned the …..