20 marketing stats for 2020
2020 now looms ahead of us, emerging from over the long term planning horizon. For years marketers have envisaged 2020 as a distant realm where consumers are empowered, companies responsive and new technologies like virtual reality and the internet of things ubiquitous. Now it isn't actually far off, less than three years. Marketers therefore need to stop imagining 2020 as some distant concept, and start planning for it as business reality.
To help you construct your plan, we've put together this list of 20 marketing stats showing what the state of the market in various areas, from search to social to VR, will be in 2020. These predictions can then help you decide where to allocate resources and spot possible opportunities for your business.
Plan - Think about how global megatrends will affect how your business will operate in 2020
Total Global Marketing Spend set to reach 1.3 trillion by 2020…
US, Europe and Worldwide display ad clickthrough rates statistics summary
I've put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns.
When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as a mainstay of online advertising. More recently I have added a comparison of CTRs for Facebook and Twitter and paid search rates (AdWords or SEM) at the end of post.
If you're looking to get more from your display advertising we have an Expert members guide to retargeting with display ads.
Recommended Guide: Ad Retargeting briefing
Learn the success factors and best practices for display advertising from Emma Ashby who works as Display Manager at epiphany.
Download our …
The must know content marketing statistics to benchmark your plans against this year
Content marketing is now at the heart of marketing and we can see how important it is since marketers rated it as the most important technique for driving incremental sales in 2017 in our 2017 marketing predictions article. But what is content marketing? It means different things to different people.
The Content marketing Institute define it as:
'a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.'
So, content marketing involves a huge number of different potential formats and content distribution mediums which we recommended are mapped as explained in our free Top 10 content marketing mistakes guide (using the Content Marketing Matrix and Distribution Matrix at the bottom of the…
Chart of the Day: How often do Americans open and send emails per day?
The American worker spends a lot of time checking their email. All across the country people are spending large blocks of their workday in their inbox. But what exactly does the typical American inbox at work look like?
Email marketing company Reachmail surveyed one thousand American workers who consider email significant to their job. The survey focused on 4 core areas relating to email use at work:
How often American’s are checking their email at work
How many emails they send per day
How quickly that they respond to emails
How many emails are unread in a typical inbox
The goal of the survey was to get a better look at how American’s deal with email while at work. As a result of the survey, they discovered several interesting trends.
The survey found that 54% of Americans check…
Our compilation comparing average conversion rates for retail sites and other industry sectors
As you will know, conversion rate is often used as a KPI to review the effectiveness of Ecommerce sites. Naturally all site managers and owners want to know, "how do our conversion rates compare?"
In this post I have compiled different free industry sources focusing on retail Ecommerce conversion, but towards the end of the post, a chart shows average conversion rates for a range of sectors including B2B conversion.
Before we get to the stats, one other caveat on analysis of conversion rates:
When benchmarking conversion rate, we think it's important to explain to marketing managers that they should go beyond headline conversion rates to segment conversion by different types of visitor.
To see why, see Dan Barker's excellent post explaining why conversion rate is a horrible measure to focus on.
February 2017 update - retail conversion rates by device
Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development
"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May.
The mobile statistics that the team at Smart Insights curate in the regular updates to this article include:
Ownership of smartphone vs Desktop
Mobile vs desktop media and website use
Mobile advertising response
Smartphone vs Tablet vs Desktop conversion rates
Well, we're now past the mobile Tipping Point as this report from comScore shows. So it's no longer a case of asking whether mobile marketing important, we know it is! It's now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are.
Our compilation of the latest social media statistics of consumer adoption and usage
Social networks are now so well established, that there are now a core 'top 5' social networks which doesn't change much from year-to-year. But, as we'll see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. So understanding these differences in popularity of different social networks is really important when targeting specific audiences. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. We'll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.
2017 social media stats update
We'll keep this post updated during 2017 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll…
Is the Marketing Automation Industry about to be disrupted?
Marketing Automation software is on the rise. In today's digital landscape, most marketing departments have to automate tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier, by enabling companies to connect with their various customer segments or personas at designated times, based on set parameters that respond to a customer's relationship or previous interactions with a brand.
As marketing teams are required to establish more frequent and bespoke conversation with customers and other potential clients, marketing automation software has fast become a staple of most marketing teams.
HubSpot and Marketo are the pioneers in this field, and remain the most widely used marketing automation platforms in the web, with tens of thousands of companies using them to optimize and automate their inbound marketing…
With this much social media activity every minute, Content Shock will increase as a challenge for marketers in 2017
Our '60 seconds' infographic visualises what happens in just one minute on the web. The number of Google searches, Facebook posts and WhatsApp messages sent in a mere 60 seconds is truly phenomenal! First published last year, we've now updated it for 2017, showing the statistics for the past three years.
Digital media presents a huge opportunity for marketers, but you need quality content to compete online. Read more about how to manage content marketing to overcome 'content shock' in our free managing Content Marketing in 2016 research report we published with HubSpot.
Managing Content Shock in 2017
All that content and constant bombardment with messages presents a huge issue for marketers who need to get their message heard through the storm. There's even a term for it…
Content Recommendation Engines are used by over half of all top sites
We're all familiar with those 'around the web' sections featured at the bottom of articles in many news sites. These 'advertorial' boxes can sometimes show dubious content which hasn't been short of criticism, specially among the editorial stuff of leading publications. However, the reality is that they're a significant revenue stream for some of the biggest media sites in the web. While the proliferation of content recommendation engines as a monetization tool for sites of all sizes has been remarkable, recently Slate.com and The New Yorker decided to drop them due to links that can lead to questionable websites, run by unknown entities.
SimilarTech released new insights showing the market share of content recommendation engines to understand their popularity among the biggest US & UK media publishers online.