Is the Marketing Automation Industry about to be disrupted?
Marketing Automation software is on the rise. In today's digital landscape, most marketing departments have to automate tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier, by enabling companies to connect with their various customer segments or personas at designated times, based on set parameters that respond to a customer's relationship or previous interactions with a brand.
As marketing teams are required to establish more frequent and bespoke conversation with customers and other potential clients, marketing automation software has fast become a staple of most marketing teams.
HubSpot and Marketo are the pioneers in this field, and remain the most widely used marketing automation platforms on the web, with tens of thousands of companies using them to optimize and automate their inbound marketing…
20 marketing stats for 2020
2020 now looms ahead of us, emerging from over the long-term planning horizon. For years marketers have envisaged 2020 as a distant realm where consumers are empowered, companies responsive and new technologies like virtual reality and the Internet of Things ubiquitous. Now it isn't actually far off, less than three years. Marketers therefore need to stop imagining 2020 as some distant concept, and start planning for it as business reality.
To help you construct your plan, we've put together this list of 20 marketing stats showing what the state of the market will be in various areas, from search to social to VR, will be in 2020. These predictions can then help you decide where to allocate resources and spot possible opportunities for your business.
Plan - Think about how global megatrends will affect how your business will operate in 2020
Total Global Marketing Spend set to reach 1.3 trillion by…
Key Insights and implications for marketers from Mary Meeker's latest annual report for KPCB
Have you seen Mary Meeker's latest report of Internet trends? There's a fair chance you have. The Slideshare featured at the end of this post has been viewed by over one million since it was released on the 31st May. It's testament to the quality of insight in the report, with a reputation built up over 10 years. What we can add, other than alerting you to it, is a summary of implications for marketers since many of the charts in the 355(!) slide report are similar to previous years and not directly relevant to digital marketing.
Trend 1. Global Internet and Smartphone growth has slowed
Well, it had to happen, after banging the drum about the rate of mobile growth for many years, Mary Meeker leads with this summary of the main trends:
Global Internet Users =…
How often should businesses mail their subscribers? Research reveals the average number of monthly contacts.
These are classic 'tough questions' for email marketers which always raise a lot of debate. A question on our LinkedIn group about email reminder frequency for events had 20 comments.
Choosing the best frequency for sending email emails is challenging since we are looking to maximise response, but avoid 'over-mailing' which can lead to unacceptable levels of unsubscribes and an increase in inactives since our audience may feel they are being spammed. Even if they don't unsubscribe they will become "emotionally unsubscribed". Worse still, with overmailing, the business may have email delivery problems and messages aren't getting through to the inbox at all.
On the other hand, with 'under-mailing', opportunities to explain the proposition and promotions or to get the right product in front of the right subscriber and sales may be lost.
The DMA's National Email Client Report§ now known as the 'Marketer Email tracker'…
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK
Email marketers often ask "how do our campaigns compare"? They're looking for statistics to compare subscriber engagement for open, clickthrough and delivery rates, ideally within their sector.
Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have ordered them into the 4 top questions asked:
What are the email engagement rates for small to medium businesses?
What are the Email engagement rates for larger businesses?
What is the breakdown of market share for email clients on mobile and desktop?
What is a good open rate? And what is a good click through rate for email?
As we'll see, for the most meaningful comparisons we need to go…
Our roundup of the key stats you need to know to be successful with Snapchat marketing in 2017
Snapchat added more users in one year than Twitter did in 4. It has grown to be larger than Twitter and Pinterest despite being far younger. It pioneered the concept of 'ephemeral messaging' which is now so popular it has been copied by a number of other social messaging apps, and its stories feature has famously been copied by Instagram, Facebook, and What's App. Its incredible growth has obviously attracted marketers, who salivate menacingly at the prospect of reaching so many impressionable young millennials.
Before you jump into using Snapchat for marketing, make sure you know the size of the opportunity and how users are interacting with the platform. We've put together a list of 18 essential snapchat marketing stats divided across the Smart Insight RACE framework to get you up to speed with all things Snapchat.
Our compilation of the latest social media statistics of consumer adoption and usage
Social networks are now so well established, that there are now a core 'top 5' social networks which doesn't change much from year-to-year. But, as we'll see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. So understanding these differences in popularity of different social networks is really important when targeting specific audiences. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. We'll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.
2017 social media stats update
We'll keep this post updated during 2017 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We'll…
The must know content marketing statistics to benchmark your plans against this year
Content marketing is now at the heart of marketing and we can see how important it is since marketers rated it as the most important technique for driving incremental sales in 2017 in our 2017 marketing predictions article. But what is content marketing? It means different things to different people.
The Content marketing Institute define it as:
'a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.'
So, content marketing involves a huge number of different potential formats and content distribution mediums which we recommended are mapped as explained in our free Top 10 content marketing mistakes guide (using the Content Marketing Matrix and Distribution Matrix at the bottom of the…
US, Europe and Worldwide display ad clickthrough rates statistics summary
I've put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns.
When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as a mainstay of online advertising. More recently I have added a comparison of CTRs for Facebook and Twitter and paid search rates (AdWords or SEM) at the end of post.
If you're looking to get more from your display advertising we have an Expert members guide to retargeting with display ads.
Recommended Guide: Ad Retargeting briefing
Learn the success factors and best practices for display advertising from Emma Ashby who works as Display Manager at epiphany.
Download our …
Chart of the Day: How often do Americans open and send emails per day?
The American worker spends a lot of time checking their email. All across the country people are spending large blocks of their workday in their inbox. But what exactly does the typical American inbox at work look like?
Email marketing company Reachmail surveyed one thousand American workers who consider email significant to their job. The survey focused on 4 core areas relating to email use at work:
How often American’s are checking their email at work
How many emails they send per day
How quickly that they respond to emails
How many emails are unread in a typical inbox
The goal of the survey was to get a better look at how American’s deal with email while at work. As a result of the survey, they discovered several interesting trends.
The survey found that 54% of Americans check…