Interesting online media trends for 2011 & 2012 Value/Importance: Recommended link: eFrontier Our commentary A fantastic report from eFrontier, looking back over 2011 and with an interesting outlook on 2012. The report covers, in great detail, the spending patterns globally …..
Statistics on mobile usage and adoption to inform your mobile marketing strategy “Mobile to overtake fixed Internet access by 2014″ was the big headline from the infographic later in this post which we reported on in April. We’ve heard this …..
New Global survey reveals variation in Facebook ad clickthrough rates and cost per click Value/Importance: Recommended link: TBG Digital UK Our commentary TBG Digital are one of the largest agencies managing Facebook advertising campaigns worldwide, so it’s interesting to see …..
Most useful free UK,European,US,Global statistics resources for digital marketing Online marketers love statistics about digital marketing. They allow us to review customer adoption of the latest digital platforms and allow us to compare our performance against competitors. But which are …..
Are your customers sunny sharers or walled worriers? Value/Importance: Recommended link: McCann London Facebook Page Our commentary Our customers are understandably worried about how the data they provide online is used and protected. But how worried are they really? How …..
New infographic showing the top 12 countries worldwide We all know the importance of Facebook to our own lives and in our country, but what about international usage? We found there were some surprises in this data that Michele Caivano, …..
Improving the accuracy of web analytics for social media tracking There is a big elephant in the web analytics room… We are less likely to accurately track visits referred from social networks than we are visits from more traditional sources. …..
Latest statistics reveal the importance of the primary inbox We talk a lot about getting delivered into THE inbox. But the days of “one person one inbox” are long gone. If you make it into my Gmail account, you join …..
Helping inform the app vs browser mobile decision Value/Importance: Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We all …..
The latest conversion, mobile and referrals benchmarks Value/Importance: Recommended link: IBM Coremetrics 2011 Benchmarks Our commentary on the latest Coremetrics benchmarks We’ve featured the Coremetrics benchmarks in our average conversion rate roundup for some time. Today, it’s much more useful …..
